AI in Skincare: How Skin Inc Singapore Reached 3M+ Users
A global pioneer in personalized skincare technology, Skin Inc is revolutionizing the beauty industry with their data-driven approach. Through their innovative Sabi+ App and customized formulations, they're transforming how consumers understand and care for their skin.
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Customer Acquisition: How Parenting Community Exceeded KPI by 10%
Lactoclub, a Nestle community, empowers moms to make informed decisions about their children's nutrition and well-being. The platform provides information on milk products, promotional materials, parenting tips, and articles to help parents be better-informed.
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Brand Awareness Strategy: Singapore Skincare Brand Hits 290% ROI
Endulge SkinMedic is a premium skincare brand offering a unique solution for busy women and moms aged 25-35, with gentle yet effective products and non-invasive treatments. Their flagship product, the Microneedle Serum, is a game-changer in the skincare industry.
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Data Driven Influencer Marketing: How Royco Reaches 600K+
Royco, a seasoning brand owned by Unilever, has enriched the flavors of Indonesian kitchen for over 30 years. Offering powdered and liquid seasonings, Royco simplifies the recreation of complex dishes such as Gulai, Rendang and Rawon, to empower moms to craft authentic Indonesian tastes.
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Share of Voice Strategy: How PediaSure Gained 4K+ Lead Generation
Discover how PediaSure reaffirmed its leading position in the highly competitive formula & powdered milk market, gaining 5,133 potential consumers directly from Supermom's extensive parenting communities across Southeast Asia.
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Marketing Hygiene Brand: How Dettol Reached 10M+ Views
For over 80 years, Dettol has been a trusted name among generations of Indonesian households. Their commitment to protecting families from 100 illness-causing germs, including antibiotic-resistant MRSA, always goes hand in hand with a focus on sustainability & ingredient transparency.
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B2B Customer Acquisition: How Dancow Achieved 119% Target
Dancow, a subsidiary of Nestlé Indonesia, has been a trusted name in the Indonesian milk industry since 1979. The brand offers a range of high-quality milk products for babies and children aged 1-6+, with guaranteed quality and reliability for Indonesian families.
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Word of Mouth Marketing: TCM SG Brand Reaches 235K Parents
With over 35 years of experience, Oriental Remedies Group is a leading Traditional Chinese Medicine (TCM) provider in Singapore that blends biomedical science with proven TCM methods to provide personalised treatments for various health concerns.
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CRM Leads Success: How Sample Campaign Generated 3K+ Leads
Mamypoko, the No. 1 Baby Diaper Manufacturer in Japan, is a market leader in Asia for baby and feminine care products, with operations spanning across 80 countries. The brand offers a range of high-quality, safe, and comfortable diapers for babies.
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B2B Influencer Marketing Case Study: Zoo Attraction Launch Success
2023 marked an important milestone for the iconic Singapore Zoo as it celebrated its 50th Golden ZOObilee with the launch of KidzWorld -- Home of Ranger Buddies. This revamped zone offers a unique blend of immersive animal encounters, interactive play areas, and educational programs designed to foster a deeper connection between children and nature.
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KOL Marketing Strategy: Singapore Brand Achieves 4.3X Target
HIPP entered Singapore with a new skincare range tailor-made for sensitive infant skin. As an established organic German baby brand, HIPP appeals to discerning parents seeking natural and gentle ingredients. The goal was to introduce dermatologically-tested formulas and connect with local parents who prioritise child wellness.
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Merries Diapers Sample: How 3.2K Parents Got Free Trials in SG
How do you spark lifelong advocates? By putting quality first. Learn how Merries seeded over 8,000 expecting moms in Singapore with premium diaper samples, tapping into our nurturing mindset to kickstart word-of-mouth and guide informed purchases.
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Brand Image Strategy: How Herbal Pharm Reached 235K Moms
Learn how Supermom's PSG-powered campaign helped Herbal Pharm promote supplements as an efficient self-care solution. Reaching over 230K working moms with tailored messaging focused on feeling your best amidst busy lifestyles.
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B2B Marketing Strategy: Lead Generation Success in Singapore
New brand Newbubs Confinement sought to swiftly expand sales and imprint its name in the fiercely contested confinement niche.
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Skincare Marketing Strategy: Baby Sunscreen Brand's 630K Success
Learn how strategic Key Opinion Mom engagement helped Beautech's Gamarde differentiate itself in the crowded baby skincare space.
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B2B Brand Awareness Strategy: Kinofy's PSG Grant Success Story
Through Supermom's PSG-supported digital marketing solutions, Kinofy's innovative health products reached over 200K consumers, with KOMs-led campaigns driving significant community engagement and brand visibility.
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Customer Engagement: Bee Cheng Hiang Grillery's 622K Success
How Bee Cheng Hiang leveraged PSG-powered digital marketing solutions to transform their social media reach through Supermom’s authentic KOMs-led narratives for the new grillery bistro.
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Community Marketing Strategy: Lifebuoy's 1.5M Impression Hit
Learn how Supermom's campaign turned Lifebuoy Malaysia's vision into action, engaging 50 KOMs for Lifebuoy's Total Protect Handwash. Achieving a reach of 502,500, over 1.5 million impressions, and 5,378 engagements
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Brand Perception: Velvet Junior's UGC Success Story | 1.1M Views
See how Velvet Junior transformed their brand perception through UGC, achieving 1.1M impressions and 366K reach. Learn their successful strategy.
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How to Market an App: Prudential's 1.8M Impression Success
Prudential effectively utilizes our crowd-influence capabilities, turning collective insights into successful strategies that surpass their key performance indicators in the competitive financial industry.
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How to Get More Brand Awareness: CORI SKIN LAB Success Tale
CORI SKIN LAB amplified its brand recognition and spurred conversations by encouraging and leveraging genuine reviews that resonate deeply with its target audience.
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Database Marketing Strategies: Huggies' 26K Customer Success
Huggies strategically leverages Supermom's first-party data acquisition, gaining valuable insights and creating precise touchpoints to effectively engage expectant mothers in their product offerings.
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How to Do B2B Lead Generation: Kraft Heinz's 20K Success Story
Kraft Heinz successfully captivated their audience, resulting in an impressive achievement of garnering over 20,000 potential customer leads within just a single week.
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How to Increase Customer Engagement: Sweety's Data Success Story
Through Supermom's effective strategies, Sweety was able to amass an impressive 20,555 first-party data profiles within a short span of two months, bolstering their customer insights.
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How to Increase Brand Awareness: Karihome Success Story
SuperMom's user-generated content creation service helped Karihome elevate their brand perception and rapidly gain insights by harnessing the authentic voices of their customer base.
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