How to Increase Customer Engagement:
Sweety's Success in Building 20,555 First-Party
Data Profiles
Goal
To help Sweety grow their CRM database & first-party data generation.
Solution
Sweety engaged Supermom's service & channels which includes Supermom Community, Supermom Social Media, and Supermom owned media to generate first-party data profiles across TikTok, Facebook, and Instagram.
Impact
Supermom's B2B marketing service helped Sweety generate 20,555 first-party data profiles in just two months.
Objective
Sweety aimed to develop their CRM to improve customer engagement and increase sales. They also wanted to distribute 7,000 vouchers as part of a promotional campaign and acquire accurate first-party data profiles to enhance their marketing efforts.
Activity/Channels
To achieve these objectives, Sweety engaged Supermom's service, which utilized various channels to generate first-party data profiles. The channels used were:
- Supermom Community: A community of moms that share tips, experiences, and recommendations related to motherhood, parenting, and family life. This community was leveraged to reach out to potential customers and generate first-party data profiles.
- Supermom Social Media: Supermom's social media channels, including Tiktok, Facebook, and Instagram, were utilized to create engaging content, connect with the target audience, and promote Sweety's products and services.
- Supermom Owned Media: Supermom's owned media assets, such as their website and email lists, were used to reach out to potential customers and generate first party data profiles. These assets were also used to promote Sweety's products and services and encourage customer engagement.
"Good achievement for driving towards a 86% conversion of first party data. Great work Supermom!"
Sweety
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