The Supermom Community

Our community of parents across Southeast Asia are diverse and come from all walks of life. We know every parent and their parenting journey is unique. That is why we are so proud of the community we have built to date across the Supermom ecosystem—so you can reach out to your consumers in micro-targeted ways customised to your brand content and business objectives.

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How the Supermom community works

There are many reasons it’s super! Our lively community samples, tries, and reviews products via value exchange techniques; they create and share videos and posts, and partner with experts and other like-minded parents for a richer community experience.

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10+ Millions

Unique profiled parents with targeted demographic data-points across SEA.


Key Opinion Mothers (KOM).


Female and millenials.


Activation by KOMs.