Brand Introduction
A global pioneer in personalized skincare technology, Skin Inc is revolutionizing the beauty industry with their data-driven approach. Through their innovative Sabi+ App and customized formulations, they're transforming how consumers understand and care for their skin.
Short Description
Skin Inc partnered with Supermom to amplify their brand presence across Singapore and Malaysia through authentic parent voices, targeting 600,000 reach across both markets. The campaign delivered exceptional results through parent-to-parent recommendations.
Solution:
Supermom deployed a strategic dual-market campaign leveraging our extensive network of Key Opinion Mothers (KOMs). We orchestrated a seamless blend of Instagram influence and Facebook community engagement, driving both awareness and action through genuine, parent-to-parent conversations about skincare.
Impact
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Campaign drew 1.3x more (380) KOMs applications than targeted, showing strong brand appeal
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Generated 5x higher reach compared to projected targets
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Achieved healthy engagement levels across both markets
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Created sustainable word-of-mouth momentum with parent communities
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$720,730 impacted media value
Objective:
Beyond basic brand awareness, the campaign aimed to drive meaningful engagement with Skin Inc's technology platform. By showcasing real mothers' experiences with the Sabi+ App's skin analysis feature, we created a powerful bridge between cutting-edge beauty tech and everyday skincare needs.
Activity/Channels:
Over a focused three-month period (December 2023 - March 2024), we activated:
- 300 carefully selected KOMs (210 in Singapore, 90 in Malaysia)
- Strategic content placement across major parenting communities
- Authentic product demonstrations and reviews
- Personal skincare journey narratives
- In-depth user experience sharing
Results:
Singapore:
Malaysia:
