Oriental Remedies
With over 35 years of experience, Oriental Remedies Group is a leading Traditional Chinese Medicine (TCM) provider in Singapore that blends biomedical science with proven TCM methods. Through strategic B2B marketing initiatives, we helped them differentiate themselves in a highly competitive market with rapidly shifting consumer preferences.
Oriental faced a highly competitive market with rapidly shifting consumer preferences and needed to differentiate themselves from both traditional and modern TCM competitors.
Short Description:
Discover how Supermom's community-driven approach helped Oriental Remedies Group navigate a competitive Traditional Chinese Medicine market to connect with health-conscious consumers seeking holistic care.
Solution:
Based on detailed first-party data insights, Supermom implemented a word-of-mouth (WOM) strategy to amplify Oriental's brand presence and engage potential customers.
This involved leveraging our KOL marketing expertise to identify Key Opinion Moms (KOMs) to share UGC, cultivating multichannel engagement across social platforms and closed-group communities.
Impact:
The community-driven approach within our established Asian parent & mom community helped Oriental boost brand visibility and drive conversions in a crowded market. Through comprehensive digital marketing services, Oriental solidified its position as a trusted integrative care and TCM provider.
Objective:
The primary objective of the campaign was to help Mamypoko increase engagement with pregnant parents and parents with babies up to 9 months old. By nurturing brand relationships through sample registration, Mamypoko won the hearts of parents and turned them into loyal customers.
Activity/Channels:
Supermom curated 30 pieces of user-generated content from the KOM network. These testimonials highlighted the effectiveness of Oriental’s personalised treatments and holistic approach to wellness.
Result
This case study example showcases how over a 2-month period, the campaign achieved significant results through
strategic community engagement and authentic content creation.
