Topics Covered

1. The profile of young parents, their parenting styles and beliefs
   Across different markets, life stages, and product categories
2. Purchase consideration and behaviours
   a. Brand switching breakdown in each stage
   b. The role of sales channels for different categories
3. Detailed category information
   All list category purchased, and deep dive brand usage & switching for :
   

   • Baby toiletries: soap, cream, baby oil, etc
   • Baby diapers
   • Milk (formula & liquid)