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MamyPoko

Mamypoko, the No. 1 Baby Diaper Manufacturer in Japan, is a market leader in Asia for baby and feminine care products, with operations spanning across 80 countries. The brand offers a range of high-quality, safe, and comfortable diapers for babies.

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Short Description:

Discover how Supermom helped Mamypoko generate over 3,000 leads for their CRM base in less than 6 months. By nurturing sample leads and highlighting the value of their flagship product, achieving high open rates among pregnant moms and parents with babies up to 9 months old.

Solution:

Supermom developed a comprehensive lead generation strategy that facilitated the distribution of Mamypoko AirFit diaper samples and provided one-on-one support to parents, building strong interpersonal connections between the brand
and consumers.

Impact:

The campaign added over 3,000 registrants to Mamypoko's CRM base in less than 6 months, with email marketing open rates surpassing 50% from pregnant moms to parents with babies up to 9 months old. This impressive engagement demonstrated the effectiveness of Supermom's lead generation approach in connecting with the brand's key audience..

Objective:

The primary objective of the campaign was to help Mamypoko increase engagement with pregnant parents and parents with babies up to 9 months old. By nurturing brand relationships through sample registration, Mamypoko won the hearts of parents and turned them into loyal customers. 

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“Supermom has provided support and guidance during the initial stages of building the CRM, guiding to work around the limitations, and working hand-in-hand to link each content to the product without being a hardsell. I will surely recommend my team to work with Supermom on future projects.” - Chloe Chew, Baby Care Category, Unicharm Corporation