Newbubs Confinement
B2B Marketing Strategy: How a Confinement Service Generated 150 Leads in 3 Months
Goal:
To increase sales to sustain the new business and boost brand awareness and recall in the confinement space through strategic B2B marketing initiatives.
Solution:
Implemented a 12-week lead generation campaign centred around a confinement package giveaway to capture interest and contact details for future nurturing. This included tailored brand creatives and a lead capture landing page designed based on first party data.
Impact:
The campaign generated a strong response, with significant interest and leads from pregnant mothers for Newbubs’ confinement services. By establishing valuable first-touch engagement with potential customers, the initiative also laid the foundation for future sales nurturing efforts.
Activity/Channels:
Strategically offered new mothers the chance to win a 28-day confinement package worth $3,888 in exchange for their contact information to enter the giveaway contest. Promoted via Supermom’s digital channels over 12 weeks and hosted a lead capture landing page with clear call-to-actions.
Results:
Generated over 150 sales leads within 3 months for the new brand created first-touch brand awareness and interest in the target pregnant mother demographic captured customer information for future nurturing to boost sales
Conclusion:
This case study example demonstrates how giveaway incentives can compellingly drive participation and lead generation for nascent businesses. Its success highlights how creative promotions centred around resonating rewards can kickstart growth for early-stage brands looking to organically build awareness and sales opportunities. This accentuates the versatility of strategic marketing as both an art and science.