5 Reasons K-Beauty Brands Are Winning Over Gen Z Consumers in Southeast Asia
South Korean beauty, or K-Beauty for short, has taken the global Beauty and Personal Care (BPC) scene, captivating the attention of Southeast Asian Gen Z consumers.
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Marketing to Millennial Parents: How Their Gen Alpha Kids Are Reshaping Family Purchase Decisions
The biggest shift in Millennial parents' behaviour isn't coming from their peers – it's coming from their children. Unlike previous generations, these digital natives embrace positive, inclusive parenting styles, fostering a generation of Gen Alpha children (born between 2010 and 2025) who are more assertive and confident from an early age.
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Building Brand Loyalty Through Sustainability: The Rise of Eco-Conscious Parent Consumers in Singapore
Eco-conscious parenting is more than just a trend in Singapore; it’s a defining mindset. Today’s parents are actively making choices that align with their values, seeking products that prioritise sustainability, safety, and ethics. They see these decisions as part of a broader commitment to leave a better world for their children.
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