![1_1-May-13-2024-09-41-35-4007-AM 1_1-May-13-2024-09-41-35-4007-AM](https://supermombusiness.com/hubfs/1_1-May-13-2024-09-41-35-4007-AM.png)
![image 1013 image 1013](https://supermombusiness.com/hs-fs/hubfs/image%201013.png?width=125&height=128&name=image%201013.png)
Endulge SkinMedic
Learn How Endulge SkinMedic, in collaboration with Supermom, achieved a media impact value of $56,676 while expanding brand awareness and trust among busy women and moms aged 25-35 in Singapore's competitive skincare market.
Brand Introduction:
Endulge SkinMedic is a premium skincare brand offering a unique solution for busy women and moms aged 25-35, with gentle yet effective products and non-invasive treatments. Their flagship product, the Microneedle Serum, is a game-changer in the skincare industry.
Challenges Faced:
Saturated market with established players.
Need to build awareness and trust with busy women/moms.
Need to effectively communicate unique selling points for differentiation.
![6be7ec_d918140ebe984160b46023a394d519c0~mv2 6be7ec_d918140ebe984160b46023a394d519c0~mv2](https://supermombusiness.com/hubfs/6be7ec_d918140ebe984160b46023a394d519c0~mv2.webp)
Goals:
- Educate the target audience on the benefits of microneedle serum for effective home-based skincare treatments and self-care routines.
- Leverage the influence of Key Opinion Moms (KOMs) to increase brand credibility and awareness.
- Drive lead generation and customer acquisition through strategic, targeted social media advertising.
Solution:
Supermom implemented a two-pronged strategy focused on content marketing and precision targeting:
![pngwing.com (1)-1 pngwing.com (1)-1](https://supermombusiness.com/hs-fs/hubfs/pngwing.com%20(1)-1.png?width=100&height=100&name=pngwing.com%20(1)-1.png)
Crowd Influence
Identified and collaborated with 30 KOMs to create user-generated content (UGC) showcasing experiences with Endulge's innovative microneedle serum technology
![pngwing.com pngwing.com](https://supermombusiness.com/hs-fs/hubfs/pngwing.com.png?width=100&height=100&name=pngwing.com.png)
Social Media Advertising
Executed targeted social media advertising campaigns highlighting Endulge's unique selling propositions, such as patented microneedle technology, functional bottle design, and association with South Korean GMP-certified lab.
Impact:
The campaign achieved remarkable results, surpassing all targets and delivering a media impact value of $56,676, effectively raising brand awareness and driving lead generation for Endulge SkinMedic.
Activity/Channels:
The campaign significantly exceeded expectations. Initial targets were 60,000 reach, 180,000 impressions, and $14,533 media impact value.
233,988 Total Reach
(289% above the target)
701,964 Total Impressions
(289% above the target)
$56,676 Media Impact Value
(290% above the target)