How The Tech-savvy Gen Alpha is Reshaping Tomorrow's Retail Market
Born into a world of smartphones and AI, these digital natives are rewriting the rules of consumer behavior in Southeast Asia.
Download Now
Decision-Making Patterns of Parents for Childcare Products in Southeast Asia 2024
Our insights reveal the leading factors shaping their decisions, from information sources to product preferences. Discover Millennials and Gen Z parents’ digital strategies as they navigate the burgeoning childcare scene in Southeast Asia.
Download Now
Fostering Smart Savings Habits With Young Children In Singapore
Money Talks Matter - Explore the proven strategies Millennial & Gen Z parents in Singapore utilise to instil financial literacy, independence & responsibility among their youngs, laying the groundwork for the next generation of financially-savvy consumers.
Download Now
Supermom - Hair Loss Insights Singapore 2024
Hair loss affects 8 in 10 Singaporeans, with 6 out of 10 actively seeking solutions. Deep dive into our first hand study to uncover how consumers are tackling this situation in a niche market.
Download Now
Mom & Baby Insights in Southeast Asia 2024
Supermom has led the charge in understanding Southeast Asian parenting needs since 2018. With our latest regional market insights, get updated on consumer-driven data on mom and baby product preferences. Leverage insights from over 300 validated responses across the region covering pregnant moms and moms with children up to 4 years old.
Download Now
Get to know the largest spending power in history - Gen Alpha.
By 2025, Gen Alpha will eclipse previous generations in both size and wealth, reaching 2.5 billion people with a spending capability exceeding Gen Z and Millennials’s combined might. Indonesia, with a youth-driven population (50% under 30), will become the dominant market for Gen Alpha’s spendings in Southeast Asia.
Download Now
Supermom Brand Awards Insights 2024
Since 2018, the Supermom Brand Awards have highlighted top products preferred by families across Southeast Asia. We're inviting parents from Singapore, Indonesia, Malaysia, and Vietnam to vote, making this the first 100% consumer-voted brand award in the region that quantifies brand trust.
Download Now
Navigating Baby Care & Cost Of Raising A Child in Malaysia
Navigating the financial landscape of raising a child in Malaysia can be quite overwhelming, as the first year’s expenses alone easily surpass the RM1 million mark! Supermom provides insights for new parents into proper financial planning with curated product recommendations.
Download Now
Ramadan Consumer Insights in Southeast Asia 2024
In recent years, Southeast Asia digital consumption has risen to around 20% throughout Ramadan, with overall retail sales increasing by 47% in the first two weeks. To effectively capture consumer shares on the cusp of the holy month, brands are bound to enhance upper-funnel awareness via strategic retail media campaigns.
Download Now
Understanding Indonesian Consumers 50 Insights from 5000+ Indonesian Families
As the fourth most populous country in the world, Indonesia is home to a diverse and youthful population. Our latest research provides unique insights into Indonesian families—their preferences, motivations, and behaviors. We surveyed over 5000 consumers across the country to identify key trends shaping their purchase decisions.
Download Now
Insight on Insurance: Singapore, Malaysia and Indonesia 2023
According to EU-ASEAN, the insurance industry in ASEAN grew by 9% in insurance premium volume in 2021, exceeding the global average of 3% and growing faster than other major regions and markets.
Download Now
Glean Into The Pet Food Industry For Dogs & Cats in Southeast Asia
With the overwhelming array of options available to pet owners, including variety of brands, food types and purchase channels, making the right choice for pet food can be confusing. Supermom asked pet owners across Singapore, Malaysia and Indonesia to gain insights into their preferences and decision-making when it comes to providing food for their pets.
Download Now
Breastfeeding Journey - Supermom Study Across Singapore, Malaysia & Indonesia
Nearly 1 in 2 mothers feel unprepared to breastfeed confidently at home after leaving the hospital and at least 51% of mothers worrying about breastfeeding when they return back to work.In conjunction with World Breastfeeding Month, Supermom surveyed 2,000 Supermom mothers across Singapore, Indonesia, and Malaysia, uncovering the challenges breastfeeding mothers face balancing breastfeeding and work.
Download Now
Supermom Diaper Snapshot 2023
The average baby requires a diaper change every two to three hours, amounting to 8 – 10 diapers a day and upwards of 8,000 pieces across three years. When it comes to selecting diapers for our little ones’ bums, parents look out for the comfort of the diaper above all.
Download Now
Growing Up Milk in SEA Parents Survey
Parents consider a variety of factors when selecting the brands of growing up milk for their children. With so many options available, settling for their preferred brands can be daunting. Supermom Insights Snapshot surveyed 1,800 parents with children 1 - 3 years old across Singapore, Malaysia and Indonesia to see what our mothers got to say when it comes to growing up milk for their kids.
Download Now
Supermom’s peek into 1,500 mothers on Women’s Day
The role of the modern women continues to evolve. Beyond the household, women today can be active in the workplace and seen in various fields including business, sports and engineering. Supermom speaks to 1,500 women of SEC A and B across Singapore, Malaysia and Indonesia to gather their thoughts on their roles as the traditional caregiver, homemaker and that of a woman in today’s society
Download Now
Women Self-Care in Indonesia Study
The women beauty and personal care space in Indonesia is estimated to be worth more than USD9.59bn by 2027. In Indonesia, more women are balance the demands of careers, family life and personal development. Supermom Insights Snapshots shares the 2023 Indonesian Mother in January 2023, their perspectives to self-care and how they are pampering themselves.
Download Now
Top 200 Brands in Indonesia Report - Voted by 1,500+ mums!
4 in 5 parents choose quality over price when purchasing for their children was found in a Supermom study amongst over 1,500 mums as part of the Supermom Brand Awards Indonesia 2023. The ID awards recognised 48 winners and the top 200 brands across 16 categories for outstanding achievements, recognizing brands based on 100% consumer votes in Supermom Brand Poll.
Download Now
What parents look for when purchasing household appliances
Gain access to Millions of Parents in SEA. Supermom is able to conduct surveys & research with SCALE and SPEED digitally. Should household appliance brands invest more in online marketing efforts since the rise of online shopping on marketplace giants like Lazada and Shopee?
Download Now
Weighing in on the value of toys for young children
Toys are important tools in enhancing a child’s learning development. It allows children to develop creative thinking and enhances their learning capabilities. How can toys enhance their growth and impact in their motor and cognitive skills?
Download Now
Latest trends and consumer behavior regarding enrichment classes
The tuition and enrichment class industry in Singapore is valued at more than $1B worth. This relates to close to 97% of school going children have attended a tuition or enrichment class in their schooling years.
Download Now
Electric vehicles-yay or nay?
The Singapore Green Plan 2030 includes a strong push to electrify our vehicle population, which would help Singapore achieve our vision of 100% cleaner energy vehicles by 2040. This is as reported on Channel News Asia in March 2022.
Download Now
How to Choose a Good Skincare Brand for My Little One?
Baby/child toiletries make up a large part of the expenditure related to children. While today’s Singaporean parents are eager to buy premium products, they are also price sensitive and careful to look for deals and discounts.
Download Now