Announcement: THE 2026 SUPERMOM BRAND AWARDS RESULTS ARE OUT! DISCOVER THE WINNING BRANDS OF 2026.

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Case Study
Success Stories Across Regions & Verticals

Trusted By 1,000+ Multinational Giants & Local Icons Across Southeast Asia.
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Supermom Indonesia Hero

Delivering Real Business Impact Across Regions & Verticals

Backed by community, powered by data, and scaled by AI—these case studies showcase how leading brands partnered with Supermom to engage families, drive influence, and convert demand across Southeast Asia.

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Discover How We Build Brands In The SEA Parenting Landscape
Supermom x Aquina Farm (27)

BRAND: MoMaMi

Industry: Antibacterial Wipes

Solutions Used: Crowd Influence

Bringing Product Innovation To Life Through Everyday Parenting Moments
Supermom x Aquina Farm (30)

BRAND: Multi-Brand

Industry: Multi-Industry

Solutions Used: Mass Activation, Demand Generation

50 Places, 400 Applications: Supermom Circle As A Premium Brand Platform
Supermom x Aquina Farm (29)

BRAND: Multi-Brand

Industry: Multi-Industry

Solutions Used: Mass Activation, Demand Generation, Crowd Influence, Sampling

The Modern Toddler Playbook Seminar: HCP Driven Events For Singaporean Moms
Supermom x Aquina Farm (26)

BRAND: Dermatix Ultra

Industry: Stretch Mark Cream

Solutions Used: Crowd Influence, Mass Activation

Reaching Out To C-Sect Moms: Hyper Targeted Activation With Dermatix Ultra
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BRAND: Zwitsal

Industry: Baby Soap

Solutions Used: Mass Activation, Crowd Influence, Sampling

Connecting Through Unfiltered Parenting Moments With Zwitsal Indonesia
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BRAND: Pepsodent

Industry: Toothpaste

Solutions Used: Mass Activation, Crowd Influence, Sampling

Consumer-Led Storytelling: Celebrating Indonesia Mother's Day With Pepsodent
Supermom x Aquina Farm (24)

BRAND: Multi-Brand Campaign

Industry: Multi-Industry

Solutions Used: Mass Activation, Demand Generation, Crowd Influence, Sampling

Down The Rabbit Hole: Guiding First-Time Parents Across the Full Pregnancy Journey 
Supermom x Aquina Farm (23)

BRAND: Multi-Brand Campaign

Industry: Multi-Industry

Solutions Used: Mass Activation, Demand Generation, Crowd Influence, Sampling

Discover The Story Behind One Of Singapore's Largest Toddler Seminars in 2026
Supermom x Aquina Farm (25)

BRAND: Supermom IP Campaign

Industry: Multi-Industry

Solutions Used: Crowd Intelligence

Quantifying Moms' Brand Trust: The Data Behind The Supermom Brand Awards
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BRAND: Kopi Gajah

Industry: Coffee

Solutions Used: Crowd Influence

Consumer-Led Storytelling: Placing Coffee At The Center of Shared Family Moments
Supermom x Aquina Farm (15)

BRAND: Multi-Brand Campaign

Industry: Multi-Industry

Solutions Used: Mass Activation, Demand Generation, Crowd Influence, Sampling

Building Early Brand Loyalty Through The Supermom Pregnancy Gift Bag Initiative
Supermom x Aquina Farm (22)

BRAND: Enfagrow A+ Pro C-Biome

Industry: Growing Up Milk

Solutions Used: Crowd Influence

Engaging C-Section Moms Through Authentic, Consumer-Led Storytelling
Supermom x Aquina Farm (20)

BRAND: Multi-Brand Campaign

Industry: Multi-Industry

Solutions Used: Mass Activation, Demand Generation, Crowd Influence, Sampling

The Supermom Singapore Pregnancy Bag Initiative
Supermom x Aquina Farm (19)

BRAND: Nuna

Industry: Baby Equipment

Solutions Used: Crowd Intelligence                                                    

How Nuna Measured Market Perception With Real Moms
Supermom x Aquina Farm (16)

BRAND: Molfix

Industry: Baby Diapers

Solutions Used: Crowd Influence                                                  

When Real Moms Lead The Conversations
Supermom x Aquina Farm (1)

BRAND: Prudential

Industry: Insurance

Solutions Used: Mass Activation, Demand Generation

How Prudential Reached 5,000+ Moms Through Purpose Driven Marketing
Supermom x Aquina Farm (11)

BRAND: NielsenIQ

Industry: Data and analytics

Solutions Used: Crowd Intelligence

The Mom Playbook: A Blueprint To Winning Moms' Hearts With NielsenIQ
Supermom x Aquina Farm (5)

BRAND: Cimory

Industry: Food and Beverage

Solutions Used: Crowd Influence

How Cimory Redefined Family Snacking Habits With Real Mom Stories & Advocacy
Supermom x Aquina Farm (1)

BRAND: Mothercare

Industry: Baby and child products

Solutions Used: Crowd Influence

Driving Retail Loyalty Through Yearlong Community Activation With Mothercare

Supermom x Matahari (1)

BRAND: Matahari

Industry: Department Store

Solutions Used: Crowd Influence

How Brands Can Resonate With Modern Family Dynamics: Supermom x Matahari

Supermom x Aquina Farm

BRAND: Aqina Farm

Industry: Organic Food

Solutions Used: Crowd Influence

Winning The Organic Food Industry with Aqina Farm and Supermom

Clinique

BRAND: Clinique

Industry: Skincare and Beauty

Solutions Used: Crowd Influence

AI-Powered Smart Segmentation to Engage Premium Mom Segments with Clinique

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BRAND: Skin Inc

Industry: Skincare and Beauty

Solutions Used: Crowd Influence

AI in Skincare: How Skin Inc Singapore Reached 3M+ Users

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BRAND: Lacto Club

Industry: Food and Beverage

Solutions Used: Demand Generation

Customer Acquisition: How Parenting Community Exceeded KPI by 10%

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BRAND: Dettol

Industry: Personal Care

Solutions Used: Crowd Influence

Marketing Hygiene Brand: How Dettol Reached 10M Views

Dancow

BRAND: Dancow

Industry: Formula Milk

Solutions Used: Demand Generation

Community Marketing: How Dancow Achieved 119% Beyond Its Target

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BRAND: Oriental Remedies

Industry: Traditional Chinese Medicine

Solutions Used: Crowd Influence

Word Of Mouth Marketing: How Oriental Remedies Reached 235K Parents

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BRAND: Mamypoko

Industry: Baby DIapers

Solutions Used: Demand Generation

CRM Leads Success: Sample Generation With Mamypoko

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BRAND: Kidzworld

Industry: Entertainment

Solutions Used: Crowd Influence

KIDZWORLD Zoo Launch Success With Influencer Marketing

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BRAND: HIPP

Industry: Infant Skincare

Solutions Used: Crowd Influence

Achieving 4.3x Target With HIPP Through Community-Driven Influencer Marketing

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BRAND: Merries

Industry: Baby Diapers

Solutions Used: Demand Generation

Merries Diaper Sampling: Providing Free Sampling To 3.2K Singapore Parents 

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BRAND: Herbal Pharm

Industry: Vitamins & Supplements

Solutions Used: Crowd Influence

How Herbal Pharm Reached 235K Moms Through Crowd Influence

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BRAND: Newbubs Confinement

Industry: Confinement Services

Solutions Used: Demand Generation

Lead Generation For Confinement Services: 150 Leads In 3 Months

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BRAND: Beautech Gamarde

Industry: Baby Skincare

Solutions Used: Crowd Influence

Skincare Marketing Strategy: Achieving Market Share Leadership

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BRAND: Kinofy

Industry: Vitamins & Supplements

Solutions Used: Crowd Influence

Community Influence: Reaching 230K Moms With Kinofy

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BRAND: Lifebuoy

Industry: Personal Care

Solutions Used: Crowd Influence

Community Marketing Strategy: Lifebuoy's 1.5M Impression Hit

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BRAND: Bee Cheng Hiang

Industry: Restaurant

Solutions Used: Crowd Influence

Boosting Bee Cheng Hiang Grillery: Achieving 622K Customer Engagement

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BRAND: Velvet Junior

Industry: Child & Baby Products

Solutions Used: Crowd Influence

How Velvet Junior Effectively Used UGC To Reach 1.1M Parents

Prudential

BRAND: Prudential

Industry: Insurance

Solutions Used: Demand Generation, Mass Activation

How To Market An App: Prudential's 1.8M Impression Success

CORI SKIN

BRAND: Cori Skin Lab

Industry: Beauty Clinics

Solutions Used: Crowd Influence

Growing Brand Awareness: Review Amplification With Cori Skin Lab

Huggies

BRAND: Huggies

Industry: Baby Diapers

Solutions Used: Demand Generation

Database Marketing With Huggies: How Huggies Built A Database With 20K Moms

Kraft Heinx

BRAND: Kraft Heinz

Industry: FMCG 

Solutions Used: Demand Generation

Generating Kraft Heinz' 20K Leads In 1 Week: A Lead Generation Success Story

Sweety

BRAND: Sweety

Industry: Baby Diapers

Solutions Used: Demand Generation

Building 20,000+ First Time Moms Database With Sweety

Karihome

BRAND: Karihome

Industry: Formula Milk

Solutions Used: Crowd Influence

Crowd Influence Success: Building Brand Awareness With Karihome

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BRAND: Royco

Industry: Seasoning

Solutions Used: Crowd Influence

Data Driven Influencer Marketing: How Royco Reaches 600K+

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Capture The Hearts Of 10M Parents Today With Supermom.

Unlocking Potential: Harness a Multi-Million Market to Propel Your Business Forward