Case Study
Success Stories Across Regions & Verticals


Delivering Real Business Impact Across Regions & Verticals
Backed by community, powered by data, and scaled by AI—these case studies showcase how leading brands partnered with Supermom to engage families, drive influence, and convert demand across Southeast Asia.
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BRAND: Prudential
Industry: Insurance
Solutions Used: Mass Activation, Demand Generation
How Prudential Reached 5,000+ Mothers Through Purpose Driven Marketing
BRAND: NielsenIQ
Industry: Data and analytics
Solutions Used: Crowd Intelligence
The Mom Playbook: A Blueprint To Winning Moms' Hearts With NielsenIQ
BRAND: Cimory
Industry: Food and Beverage
Solutions Used: Crowd Influence
How Cimory Redefined Family Snacking Habits With Real Mom Stories & Advocacy
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BRAND: Mothercare
Industry: Baby and child products
Solutions Used: Crowd Influence
Driving Retail Loyalty Through Yearlong Community Activation With Mothercare
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BRAND: Matahari
Industry: Department Store
Solutions Used: Crowd Influence
How Brands Can Resonate With Modern Family Dynamics: Supermom x Matahari

BRAND: Aqina Farm
Industry: Organic Food
Solutions Used: Crowd Influence
Winning The Organic Food Industry with Aqina Farm and Supermom

BRAND: Clinique
Industry: Skincare and Beauty
Solutions Used: Crowd Influence
AI-Powered Smart Segmentation to Engage Premium Mom Segments with Clinique
BRAND: Skin Inc
Industry: Skincare and Beauty
Solutions Used: Crowd Influence
AI in Skincare: How Skin Inc Singapore Reached 3M+ Users
BRAND: Lacto Club
Industry: Food and Beverage
Solutions Used: Demand Generation
Customer Acquisition: How Parenting Community Exceeded KPI by 10%
BRAND: Dettol
Industry: Personal Care
Solutions Used: Crowd Influence
Marketing Hygiene Brand: How Dettol Reached 10M Views
BRAND: Dancow
Industry: Formula Milk
Solutions Used: Demand Generation
Community Marketing: How Dancow Achieved 119% Beyond Its Target
BRAND: Oriental Remedies
Industry: Traditional Chinese Medicine
Solutions Used: Crowd Influence
Word Of Mouth Marketing: How Oriental Remedies Reached 235K Parents
BRAND: Mamypoko
Industry: Baby DIapers
Solutions Used: Demand Generation
CRM Leads Success: Sample Generation With Mamypoko
BRAND: Kidzworld
Industry: Entertainment
Solutions Used: Crowd Influence
KIDZWORLD Zoo Launch Success With Influencer Marketing
BRAND: HIPP
Industry: Infant Skincare
Solutions Used: Crowd Influence
Achieving 4.3x Target With HIPP Through Community-Driven Influencer Marketing
BRAND: Merries
Industry: Baby Diapers
Solutions Used: Demand Generation
Merries Diaper Sampling: Providing Free Sampling To 3.2K Singapore Parents
BRAND: Herbal Pharm
Industry: Vitamins & Supplements
Solutions Used: Crowd Influence
How Herbal Pharm Reached 235K Mothers Through Crowd Influence
BRAND: Newbubs Confinement
Industry: Confinement Services
Solutions Used: Demand Generation
Lead Generation For Confinement Services: 150 Leads In 3 Months
BRAND: Beautech Gamarde
Industry: Baby Skincare
Solutions Used: Crowd Influence
Skincare Marketing Strategy: Achieving Market Share Leadership
BRAND: Kinofy
Industry: Vitamins & Supplements
Solutions Used: Crowd Influence
Community Influence: Reaching 230K Mothers With Kinofy
BRAND: Lifebuoy
Industry: Personal Care
Solutions Used: Crowd Influence
Community Marketing Strategy: Lifebuoy's 1.5M Impression Hit
BRAND: Bee Cheng Hiang
Industry: Restaurant
Solutions Used: Crowd Influence
Boosting Bee Cheng Hiang Grillery: Achieving 622K Customer Engagement
BRAND: Velvet Junior
Industry: Child & Baby Products
Solutions Used: Crowd Influence
How Velvet Junior Effectively Used UGC To Reach 1.1M Parents
BRAND: Prudential
Industry: Insurance
Solutions Used: Demand Generation, Mass Activation
How To Market An App: Prudential's 1.8M Impression Success
BRAND: Cori Skin Lab
Industry: Beauty Clinics
Solutions Used: Crowd Influence
Growing Brand Awareness: Review Amplification With Cori Skin Lab
BRAND: Huggies
Industry: Baby Diapers
Solutions Used: Demand Generation
Database Marketing With Huggies: How Huggies Built A Database With 20K Moms
BRAND: Kraft Heinz
Industry: FMCG
Solutions Used: Demand Generation
Generating Kraft Heinz' 20K Leads In 1 Week: A Lead Generation Success Story
BRAND: Sweety
Industry: Baby Diapers
Solutions Used: Demand Generation
Building 20,000+ First Time Mothers Database With Sweety
BRAND: Karihome
Industry: Formula Milk
Solutions Used: Crowd Influence


















