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MOMENTUM: Mom Engagement Through Unified Methodology

MOMENTUM™ is a full-funnel lifecycle marketing infrastructure that helps brands win trust, drive conversion, and build lasting loyalty the modern parents of Southeast Asia
Achieving Core
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Achieving Core Mindspace With MOMENTUM™

Powered by Supermom proprietary AI analytics, community influence, and dark social intelligence, MOMENTUM leverages Supermom’s lifecycle marketing infrastructure to a self-sustaining marketing activation driven by real, everyday consumers—from awareness to advocacy; in addition to retargeting opportunities.

The 6 Phases Of
MOMENTUM

01

Listen (Insight Discovery)

Quick-Dip: Buying Intent

AI-powered surveys & polls to understand moms’ purchase drivers at relevant life stages.

Quick-Dip: Brand Perception

Community sentiment mapping to gauge current standing and competitive gaps.

Listen (Insight Discovery)
02

Storycraft (Content Strategy)

Narrative Build – Why This Brand?

Create authentic mom-led stories that connect emotional and rational triggers.

Storycraft (Content Strategy)
03

Advocate (Community Activation)

Finding & Activating Advocates

Leveraging high impact Key Opinion Moms to drive influence, with AI-driven big data analytics covering selection, deployment, and observation; all monitored in real-time.

Advocate (Community Activation)
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Amplify (Paid & Organic Reach)
04

Amplify (Paid & Organic Reach)

Omni-Channel Paid & Organic Activation

Distribute across social, web, app, and KOM personal channels to maximise ROI.

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Convert (Sales & Partnership)

Affiliate Seller Activation

Select and onboard affiliate sellers to push brand conversions.

Reflect (Continuous Improvement)
06

Reflect (Continuous Improvement)

Customer Service Poll & Feedback Loop

Gather post-purchase satisfaction data from moms, return insights to the brand for optimisation.

Repeat To Step 1

Backed By 10 Million Moms & Thousands Of Social Groups. And We’re Still Growing Bigger.

Supermom is a trusted space where moms can come together to navigate modern parenthood. From emotional safety to practical tools, we’re creating an experience that supports the whole person — not just the parent.​
10 Million Mothers,

MOMENTUM Leverages And Seamlessly Integrates Supermom’s Full-Funnel Solutions For A Top-Down Activation Impact.

MOMENTUM Lifecycle Marketing Infrastructure
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Gain business and marketing insights directly from your target segments, accurately and efficiently.
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Activate Key Opinion Moms with guaranteed reach to generate brand advocation and recommendation your target segment trusts.
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Discover insights on what consumers really think about your brand in closed online groups with the Supermom Pulse
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Generating quality leads at speed and scale, turning leads to conversions with precision tracking and marketing automation
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Activate parenting events and seminars at scale, with the ability to curate your attendees to your brand’s relevancy
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Gain business and marketing insights directly from your target segments, accurately and efficiently.

This Is A New Era Of Lifecycle Marketing Technology, Redefining Precision, Data-Driven Targeting.

Insight-Led – We know exactly what moms want before we create.

Community-Driven – Advocacy is rooted in authentic mom voices, not just ads.

AI-Powered – Speeds up creative production and precision targeting.

Full-Funnel – Covers awareness, engagement, conversion, and loyalty.

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Achieving Core

MOMENTUM runs in parallel with Supermom’s Consumer Lifecycle Engagement Program.

With MOMENTUM, we walk alongside your brand as a true partner in the parenting journey.

Together, we’ll empower families to live better and smarter — while earning your brand the trust, loyalty, and advocacy of millions of moms across Southeast Asia.

This ensures partner brands are not simply featured, but seamlessly integrated into relatable, high impact content parents turn to for guidance and support.

Our Clients

Connect with the best brands all in one community.
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Trusted By 1,000+ Multinational Giants & Local Icons Across Southeast Asia.

Our large community network, paired with proprietary AI-driven predictive analytics, has helped brands across thousands of verticals engage parents across the entire parenting journey—from pregnancy to teen motherhood with precision, ensuring maximum marketing impact.

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Powered by 10M Moms, Driven by AI, Backed by Data.

Discover our other community-driven solutions:
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Amplify (Paid & Organic Reach)
Storycraft (Content Strategy)
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Capture The Hearts Of 10M Parents Today With Supermom.

Unlocking Potential: Harness a Multi-Million Market to Propel Your Business Forward