MOMENTUM™ is a full-funnel lifecycle marketing infrastructure that helps brands win trust, drive conversion, and build lasting loyalty the modern parents of Southeast Asia
Powered by Supermom proprietary AI analytics, community influence, and dark social intelligence, MOMENTUM leverages Supermom’s lifecycle marketing infrastructure to a self-sustaining marketing activation driven by real, everyday consumers—from awareness to advocacy; in addition to retargeting opportunities.
Backed By 10 Million Mothers & Thousands Of Social Groups. And We’re Still Growing Bigger.
Supermom is a trusted space where mothers can come together to navigate modern parenthood. From emotional safety to practical tools, we’re creating an experience that supports the whole person — not just the parent.
AI-powered surveys & polls to understand moms’ purchase drivers at relevant life stages.
Quick-Dip: Brand Perception
Community sentiment mapping to gauge current standing and competitive gaps.
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Storycraft (Content Strategy)
Narrative Build – Why This Brand?
Create authentic mom-led stories that connect emotional and rational triggers.
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Advocate (Community Activation)
Finding & Activating Advocates
Leveraging high impact Key Opinion Mothers to drive influence, with AI-driven big data analytics covering selection, deployment, and observation; all monitored in real-time.
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Amplify (Paid & Organic Reach)
Omni-Channel Paid & Organic Activation
Distribute across social, web, app, and KOM personal channels to maximise ROI.
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Convert (Sales & Partnership)
Affiliate Seller Activation
Select and onboard affiliate sellers to push brand conversions.
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Reflect (Continuous Improvement)
Customer Service Poll & Feedback Loop
Gather post-purchase satisfaction data from moms, return insights to the brand for optimisation.
Repeat To Step 1
MOMENTUM Leverages And Seamlessly Integrates Supermom’s Full-Funnel Solutions For A Top-Down Activation Impact.
Listen To The Heartbeat Of Everyday Moms Conversations
Our proprietary social listening solution that monitors real, everyday conversations in closed parenting WhatsApp and Facebook groups. Discover the unfiltered truth about your brand and its competitors with the Supermom Pulse.
Give your brand agile and accurate responses to concerns, foster everlasting trust, and drive authentic engagement in social spaces where real consumer decisions happen.
This Is A New Era Of Lifecycle Marketing Technology, Redefining Precision, Data-Driven Targeting.
Insight-Led – We know exactly what moms want before we create.
Community-Driven – Advocacy is rooted in authentic mom voices, not just ads.
AI-Powered – Speeds up creative production and precision targeting.
Full-Funnel – Covers awareness, engagement, conversion, and loyalty.
MOMENTUM runs in parallel with Supermom’s Consumer Lifecycle Engagement Program.
With MOMENTUM, we walk alongside your brand as a true partner in the parenting journey.
Together, we’ll empower families to live better and smarter — while earning your brand the trust, loyalty, and advocacy of millions of moms across Southeast Asia.
This ensures partner brands are not simply featured, but seamlessly integrated into relatable, high impact content parents turn to for guidance and support.
Connect with the best brands all in one community.
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Trusted By 1,000+ Multinational Giants & Local Icons Across Southeast Asia.
Our large community network, paired with proprietary AI-driven predictive analytics, has helped brands across thousands of verticals engage parents across the entire parenting journey—from pregnancy to teen motherhood with precision, ensuring maximum marketing impact.
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