Insurance Industry Trends: What SEA Parents Buy

Insights on Insurance

Singapore, Malaysia and Indonesia 2023

According to EU-ASEAN, the insurance industry in ASEAN grew by 9% in insurance premium volume in 2021, exceeding the global average of 3% and growing faster than other major regions and markets.

The most developed of the ASEAN insurance market, Singapore, grew by 27% YOY in 2021 for Life Insurance. Emerging markets such as Indonesia, Malaysia, and Thailand account for over 90% of the ASEAN population and contribute to approximately 50% of the total Life premium volume in 2021.

Through our first-party data service, we help insurance brands understand how to navigate through touchpoints across distribution channels in marketing and sales to optimize customer interaction, gain trust, and grow their brand.

Our latest report reveals the trends shaping insurance purchases among families in Singapore, Malaysia, and Indonesia. Transform these insights into B2B lead generation opportunities and discover what families are buying, why they are buying, and how they are buying insurance in 2023.

Learn More:
Gen Alpha Marketing Insight: SEA Consumer Study 2024
Prudential Financial Education Case Study: 1.8M Parent Reach