Discover how over 1,200 mothers aged 21–46 are evolving their beauty routines, emotional connections with beauty brands, and digital brand discovery habits.
Gain exclusive access to the most comprehensive look into the Mom-Beauty Movement of 2025 — crafted for beauty marketers, agency planners, and innovation strategists ready to connect with Southeast Asia’s most influential consumers.
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Fill up the form at the bottom of the page to receive the results report
This isn’t just another consumer survey — it’s real insights drawn from the largest parenting community network in Southeast Asia, powered by AI-driven segmentation and 6.7 million real moms sharing authentic, everyday conversations.
Through Supermom’s proprietary data engine, we decode not just what moms buy — but why they buy.
Find Out:
1. A Mom’s Emotional Perception of Beauty
How motherhood transforms beauty from aesthetics into self-care and self-expression.
2. Mom's beauty routine - clinic, home or hybrid?
How moms are balancing time, budget, and self-worth through evolving self-care rituals.
3. The ideal beauty of moms
What are their expectation in beauty innovation? Whare are their "ideal beauty"
4. Digital Discovery & The Scroll Economy
Where and how moms find beauty brands — from TikTok and Shopee to trusted recommendations within their private communities.
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Get in touch with our team to find out more about Supermom Solutions and a more comprehensive report of this Beauty report.