By 2025, Gen Alpha will eclipse previous generations in both size and wealth, reaching 2.5 billion people with a spending capability exceeding Gen Z and Millennials’s combined might. Indonesia, with a youth-driven population (50% under 30), will become the dominant market for Gen Alpha’s spendings in Southeast Asia.
This report will equip brands with data intelligence to tailor marketing strategies and gain a competitive advantage by examining:
Effects on Household Spending:
Decoding Gen Alpha's influence on purchasing decisions and retail trends across Southeast Asia (Key markets: Indonesia, Singapore, Malaysia & Vietnam).
Evolving Consumption Patterns:
Comparisons of Gen Alpha's preferences & behaviours to their predecessors - Millennials & Gen Z.
Factors Shaping Industries’ Future:
Analysing Gen Alpha's impacts on key sectors such as e-Commerce, EdTech & Retail.
Actionable Insights:
Supplying tailored recommendations to strategically adapt your brand to Gen Alpha’s changing consumer dynamics, ensuring brands’ leading position in the market.
Discover how Supermom can elevate your marketing impact on the Gen Alpha revolution.
Contact our insights team at business@welovesupermom.com to find out more.
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