Women Gender Roles: Insights from 1,500
SEA Women on Identity, Career & Family Life
The role of the modern women continues to evolve. Beyond the household, women today can be active in the workplace and seen in various fields including business, sports and engineering. Through our consumer insights service, Supermom speaks to 1,500 women of SEC A and B across Singapore, Malaysia and Indonesia to gather their thoughts on their roles as the traditional caregiver, homemaker and that of a woman in today's society.
We looked at
- How our mothers value themselves
- How happy are they in each of their key milestones
- What is self-empowerment, self-love and self-awareness like in a snapshot with our mothers
Connect with us to find out what motivates the modern day woman-parent. With the Crowd Influence service, you can leverage our network of key opinion mothers to connect authentically with Southeast Asian parents.
Learn how this study might help create your next marketing impact. Reach out to the insights team at business@welovesupermom.com to find out more.
Learn More:
Personal Care Industry Trends: Indonesia Women's Study
Top 200 Mom-Voted Brands in Indonesia | Supermom Awards 2023
“No matter who you are, you are loved, cherished and valued by your community, your tribe, your family and the people around you”
— Supermom 2023