Supermom Pulse Report:
Rising Cost & Parenting in 2026
What’s Inside the Report?
Supermom Pulse social listening across Indonesia, Singapore, and Malaysia shows that rising living costs are not reducing mothers’ commitment to their children; instead reshaping how they prioritize and cope.
When costs rise, they do not abandon key categories; instead, they adapt through sacrifice, optimization, timing, and alternative financial strategies, guided by what they believe is best for their children.
Download The Report to Discover:
🔍 Real Dark Social Conversations
Verbatim discussions from private parenting communities — revealing emotional triggers, pricing frustrations, switching behavior, and brand recalculations that never surface on public social media.
📊 Market-by-Market Breakdown
Side-by-side comparison of Indonesia, Singapore, and Malaysia — including what ranks as the #1 cost pressure in each market, and how coping strategies differ culturally and economically.
🏥 The High Tension Categories
Discover which expenditure categories are expected to rise significantly, and how moms in Singapore, Malaysia, and Indonesia are dealing with inflation differently.
🍼 The “Non-Negotiable” Categories
Which child-related categories mothers refuse to compromise on — and where they are quietly optimizing, rationing, or trading down.
Supermom Pulse: A Glimpse Into Dark Social Spaces
Give your brand agile and accurate responses to concerns, foster everlasting trust, and drive authentic engagement in social spaces where real consumer decisions happen.
Download The Report: Rising Cost & Parenting In 2026
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