Insights From SEA Moms

Industry Trends & Brand Preferences From 10M Moms.
Unlock the latest insights from 10 million moms across Southeast Asia and discover what truly shapes their purchasing decisions, brand loyalties, and lifestyle priorities.
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Modern Moms Are Not Falling For The Same Old Ads As Before.

Gain powerful, data-driven insights to craft powerful campaigns that authentically connect with today’s Southeast Asian moms and drive stronger brand impact.

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Explore Our Publicly Available Insights Articles & Reports

Explore data-driven trends, market behavior, and category-specific intelligence to guide smarter brand decisions and audience-first strategies. Perfect for marketers and business leaders looking to understand modern families and fuel ROI-driven growth through real consumer insights.
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Beauty That Understands Her: 2025 SEA Moms' Perception On Beauty

An article into the beauty industry from the eyes of SEA’s modern moms.

 

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Winning SEA's Young Parents: What Banking & Insurance Companies Need To Know

Rising living costs, technological innovation, and a new paradigm shift

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SEA Moms’ Favorite Brands of 2025: Baby, Family & Household Essentials

Discover the top ranking brands of 2025, 100%-voted by real, everyday moms 

 

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ABCs to Winning Mom's Hearts

In response to ambiguous economic outlook, Moms must be creative in managing

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Ramadan Insights 2025


The Ramadan 2025 Playbook -  How are Millennials and Gen Z moms' attitudes

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Gen Alpha Characteristics: Tech-Savvy Consumers Shaping SEA

Born into a world of smartphones and AI, these digital natives are rewriting

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Child Care Products: Southeast Asian Parents' Buying Study 2024

Our insights reveal the leading factors shaping their decisions, from information 

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Financial Literacy for Kids: Singapore Parents' Guide 2024

Money Talks Matter - Explore the proven strategies Millennial & Gen Z parents 

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Hair Loss Singapore: Statistics, Consumer Trends, & Insights 2024

Hair loss affects 8 in 10 Singaporeans, with 6 out of 10 actively seeking solutions.

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Trending Baby Products Report: Southeast Asia Mom Insights 2024

Supermom has led the charge in understanding Southeast Asian parenting needs since 2018.

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Gen Alpha Trends: Southeast Asian Consumer Report 2024

By 2025, Gen Alpha will eclipse previous generations in both size and wealth, reaching 2.5 billion people

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Supermom Brand Award Insights: SEA Consumer Behavior Report 2024

Since 2018, the Supermom Brand Awards have highlighted top products preferred by families across Southeast Asia. 

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Baby Care Guide Malaysia: Essential Tips, Costs & Expert Advice

Navigating the financial landscape of raising a child in Malaysia can be quite overwhelming, 

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Ramadan in Indonesia 2024: Southeast Asia Consumer Trends

In recent years, Southeast Asia digital consumption has risen to around 20% throughout Ramadan,

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Indonesia Market Overview 2023: Consumer Trends & Insights

As the fourth most populous country in the world, Indonesia is home to a diverse and youthful population.

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Insurance Industry Report 2023: Southeast Asia Market Analysis

According to EU-ASEAN, the insurance industry in ASEAN grew by 9% in insurance premium volume in 2021

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Pet Food Industry Analysis: Southeast Asian Market Insights 2023

With the overwhelming array of options available to pet owners, including variety of brands

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Breastfeeding Mom Survey: 2,000 SEA Mothers Share Their Journey

Nearly 1 in 2 mothers feel unprepared to breastfeed confidently at home after leaving the hospital 

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Recommended Diapers: 2,500 SEA Parents Share Views

The average baby requires a diaper change every two to three hours, amounting to 8 – 10 diapers a day 

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Milk Powder for Kids: Southeast Asian Parents' Brand Choice 2023

Parents consider a variety of factors when selecting the brands of growing up milk for their children.

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Women Gender Roles: Southeast Asian Mothers' Perspective 2023

The role of the modern women continues to evolve. Beyond the household, women today can be active 

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Self Care Statistics: Indonesian Women's Beauty & Wellness 2023

The women beauty and personal care space in Indonesia is estimated to be worth more than USD9.59bn by 2027.

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Top Mom Brands: Indonesia's Most Trusted Parenting Choices

4 in 5 parents choose quality over price when purchasing for their children was found in a Supermom. 

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Best Home Appliances: Consumer Trends & Purchase Patterns

Gain access to Millions of Parents in SEA. Supermom is able to conduct surveys & research with SCALE.

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Educational Toys for Kids: Impact on Learning & Development

Toys are important tools in enhancing a child’s learning development. It allows children to develop creative thinking 

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Enrichment Classes for Toddlers: Singapore Parent's Guide 2024

The tuition and enrichment class industry in Singapore is valued at more than $1B worth.

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Electric Vehicle Singapore: Family Guide to EV Adoption in 2024

The Singapore Green Plan 2030 includes a strong push to electrify our vehicle population.

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Best Baby Product Brands: Singapore Parents' Skincare Choices

Baby/child toiletries make up a large part of the expenditure related to children.

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Unlocking Ramadan 2025


Data Driven Insights Into Consumer Behavior, Gen Z, Moms & Media Consumption.

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Marketing To Gen Zs In 2025


Gen Zs spend 1-2x more times per month to grocery shop than other generations.<br><br><br>

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