About Us & Company Profile

Empowering millions of families in Southeast Asia to live better and smarter is at the heart of what we do. Effortlessly connecting brands with parents at extraordinary scale and speed is what we do best.
Committed In Empowering

At Supermom, our purpose is to empower a better and smarter life to parents in Southeast Asia.

But simultaneously, we aim to provide brands with full-funnel solutions and lifecycle marketing infrastructures to bring Attention, Affinity, and Action from their target audiences.

This Is Supermom’s
Double Bottom Line.

We Are A Data & Technology Platform, Powered By Southeast Asia's Largest Parenting Community.

Driven by our proprietary AI-driven big data platform and our lifecycle marketing infrastructure, we offer a win-win solution to the parents and brands in our active ecosystem.
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Our Purpose Is The Empowerment Of Millions Of Families In Southeast Asia To Live Better And Smarter.

We are on a mission to become Southeast Asia’s most trusted, influential, and far-reaching parenting ecosystem. We empower parents to learn, share, and earn with ease, anytime and anywhere, while helping brands authentically connect with today’s modern families.

Our Company Values: IMPACT

We are a data & technology platform, powered by Southeast Asia's largest parenting community. Driven by our proprietary AI-driven big data platform, we offer a win-win solution to the parents and brands in our active ecosystem.Empowering millions of families in Southeast Asia to live better and smarter is at the heart of what we do.Effortlessly connecting brands with parents at extraordinary scale and speed is what we do best. Share the same values as us? Contact us and let’s figure out how we can collaborate together.
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Supermom raises S$18 million in series B funding round

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How Southeast Asia’s Supermom retains its Fortune 500 clients

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Bank Mandiri Dukung Ibu Jadi Penggerak Ekonomi Lewat Project 1MPACT

Press & Media:
Read The Latest News, Articles, And Information From Supermom Business

Stay up to date with the latest news, press coverage, and media features from Supermom Business. Explore stories on our industry impact, breakthrough campaigns, data-driven innovations, and partnerships shaping the future of family-focused marketing in Southeast Asia.
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The Supermom Brand Awards

A Ranking of SEA Moms’ Favorite Brands, 100% Voted By Real Consumers

Established in 2018, the Supermom Brand Awards is an annual 100% consumer-voted award celebrating the best products and services tailored for young families.
100% Voted By Consumers
Verified Survey Participants
Audited By Industry Experts

Discover The Past Award Results:

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The Supermom Brand Awards 2026

Listen (Insight Discovery)

The Supermom Brand Awards 2025

Committed In Empowering

The Supermom Brand Awards 2024

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Discover What Our Moms Have To Say:
Insights From 10 Million Southeast Asian Moms

Download authentic, reliable, and actionable insights reports generated by our in-house mom panel, from triggers to getting Insurance to their favorite brands across multiple product categories.
Beauty Article
Beauty That Understands Her
Mothers are the cornerstone of household decision-making, particularly in Southeast Asia, where their influence extends across multiple facets of consumer behavior. As Millennials and Gen Zs incre
ABCs to Winning Mom's Hearts
Thus, SEA families’ main economic focus for 2025 are
Winning SEA's Young Parents: What Banking & Insurance Companies Need To Know


Supermom Industry Events: Connecting Brand Leaders With Real, Everyday Moms.

Industry workshops that bridge the gap between brand leaders and real, everyday moms across Southeast Asia. Designed to turn consumer voices into actionable strategies, these sessions build brand strategies with deeper empathy, sharper product relevance, and smarter campaigns that genuinely resonate with SEA’s modern moms.
Supermom x Aquina Farm (1)

BRAND: Prudential

Industry: Insurance

Solutions Used: Mass Activation, Crowd Influence

How Prudential Reached 5,000+ Mothers Through Purpose Driven Marketing
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BRAND: NielsenIQ

Industry: Data and analytics

Solutions Used: -

The Mom Playbook: A Blueprint To Winning Moms' Hearts With NielsenIQ
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BRAND: Cimory

Industry: Food and Beverage

Solutions Used: -

How Cimory Redefined Family Snacking Habits With Real Mom Stories & Advocacy

Case Study:
Success Stories Across Regions & Verticals

Leveraging Supermom's extensive and engaged consumer base to achieve the business goals in a variety of markets & verticals.
10 Million Mothers,

Work With Us :
Join The Supermom Team

Join the Supermom Team in revolutionizing parenthood in the modern age through the implementation of AI and big data-driven digital marketing, empowering millions of families across SEA.

Discover the opportunities we offer. You may find the ideal match for your skills!
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