Supermom Business raises S$18 million in series B funding round
Investors include Granite Asia, Hearst Ventures, Qualgro and AC Ventures
Singapore, 28 October, 2024 - Leading B2B marketing platform Supermom, an AI consumer data platform specialized in consumer insights for parenting brands across Southeast Asia, has raised S$18 million (US$14 million) from four investors in a series B funding round.
The funding round is led by Asia’s leading venture capital firm Granite Asia, and include other investors, Hearst Ventures as well as returning investors Qualgro and AC Ventures.
This comes less than two years after Supermom’s series A funding round of S$ 8 million in December 2022, led by Qualgro, with the view that Supermom is a clear innovator leveraging AI and data to create value for families and consumer brands.
Supermom has become a leading platform connecting brands to consumers – mothers, families, and local communities. It has built a robust ecosystem and network of over 10 million parents in Southeast Asia, more than 6,000 online communities, and more than 250 consumer brands as its clients including multinational companies like AIA, Kimberly Clark and Abbott Laboratories, Unilever, local giants like Mandiri, Indofood and Wings Group.
Supermom has demonstrated its contribution to providing families with insights on lifestyle and consumption choices. Supermom also creates income-earning opportunities for mothers in exchange for their insights and user-generated content, and helps foster connections among like-minded parents.
The company will use the funds to invest in AI capabilities and international expansion, enhancing its product offerings and driving innovation to provide greater value to brands and consumers. Team expansion is a priority to accelerate development efforts.
Commenting on the funding, Luke Lim, CEO of Supermom said: “We are grateful to our investors – both new and returning - for believing in our vision and extending their support. As a company we remain committed to building the largest AI driven data platform in SEA connecting brands and consumers. Our track record in the last four years of scaling the business by focusing on our core solutions and core clients have helped us to build a solid foundation for growth. We are thrilled to have Granite lead this investment round. With their extensive global experience in transforming tech startups into industry leaders, we are confident in the future growth and impact of our business.”
"We are thrilled to partner with Supermom as they build the largest AI driven data platform in SEA connecting brands and consumers. At Granite Asia, we believe in supporting companies that positively impact communities, and Supermom's vision of empowering parents across SEA to live better and smarter aligns with our values. We look forward to helping accelerate their growth and expand their reach across the region,” shared Jenny Lee, Managing Partner, Granite Asia.
Katie Hu, Managing Director of Hearst Ventures added: “We were impressed by the way in which the Supermom platform has delivered significant business growth for brands, while enhancing parenthood experiences for mothers and families. Its expanding footprint in the Southeast Asia region makes it an attractive company to watch out for. We are looking forward to working with the Supermom leadership to unleash their ambitions for the region.”
Commenting on the continuous commitment by Qualgro, Weisheng Neo, Partner at Qualgro shared: “As an AI and data investor, our confidence in Supermom’s team stems from our strong working relationship that has led to accelerated growth and outstanding products. We have been impressed by the speed and dedication for building an advanced data platform.”
“We have seen the Supermom business in Indonesia grow significantly in the last one year, with the launch of Project 1MPACT and onboarding of new agencies and brands. We are excited to be a part of their growth journey in SEA’s largest and fastest growing market,” added Adrian Li, Managing Partner, AC Ventures.
Supermom was established by Joan Ong, a former Managing Director of global MICE organizer Terrapinn, along with Luke Lim and Rebecca Koh, Chief of Staff of Supermom.
About Supermom
Supermom is an AI consumer data platform designed by and for moms, providing valuable learning opportunities and recommendations on products and services through the power of the community of moms. It offers earning opportunities by sharing insights and user-generated content, fostering connections among like-minded parents. The company currently has a base of over 10 million profiled parents across SEA, and a network of over 6000 community closed groups. Based out of Singapore, Supermom now has a presence in Indonesia (Supermom Indonesia), Malaysia and Vietnam.