Gen Alpha Characteristics: Tech-Savvy Consumers Shaping SEA
Born into a world of smartphones and AI, these digital natives are rewriting the rules of consumer behavior in Southeast Asia.
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Child Care Products: Southeast Asian Parents' Buying Study 2024
Our insights reveal the leading factors shaping their decisions, from information sources to product preferences. Discover Millennials and Gen Z parents’ digital strategies as they navigate the burgeoning childcare scene in Southeast Asia.
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Financial Literacy for Kids: Singapore Parents' Guide 2024
Money Talks Matter - Explore the proven strategies Millennial & Gen Z parents in Singapore utilise to instil financial literacy, independence & responsibility among their youngs, laying the groundwork for the next generation of financially-savvy consumers.
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Hair Loss Singapore: Statistics, Consumer Trends, & Insights 2024
Hair loss affects 8 in 10 Singaporeans, with 6 out of 10 actively seeking solutions. Deep dive into our first hand study to uncover how consumers are tackling this situation in a niche market.
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Trending Baby Products Report: Southeast Asia Mom Insights 2024
Supermom has led the charge in understanding Southeast Asian parenting needs since 2018. With our latest regional market insights, get updated on consumer-driven data on mom and baby product preferences. Leverage insights from over 300 validated responses across the region covering pregnant moms and moms with children up to 4 years old.
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Gen Alpha Trends: Southeast Asian Consumer Report 2024
By 2025, Gen Alpha will eclipse previous generations in both size and wealth, reaching 2.5 billion people with a spending capability exceeding Gen Z and Millennials’s combined might. Indonesia, with a youth-driven population (50% under 30), will become the dominant market for Gen Alpha’s spendings in Southeast Asia.
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Supermom Brand Award Insights: SEA Consumer Behavior Report 2024
Since 2018, the Supermom Brand Awards have highlighted top products preferred by families across Southeast Asia. We're inviting parents from Singapore, Indonesia, Malaysia, and Vietnam to vote, making this the first 100% consumer-voted brand award in the region that quantifies brand trust.
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Baby Care Guide Malaysia: Essential Tips, Costs & Expert Advice
Navigating the financial landscape of raising a child in Malaysia can be quite overwhelming, as the first year’s expenses alone easily surpass the RM1 million mark! Supermom provides insights for new parents into proper financial planning with curated product recommendations.
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Ramadan in Indonesia 2024: Southeast Asia Consumer Trends
In recent years, Southeast Asia digital consumption has risen to around 20% throughout Ramadan, with overall retail sales increasing by 47% in the first two weeks. To effectively capture consumer shares on the cusp of the holy month, brands are bound to enhance upper-funnel awareness via strategic retail media campaigns.
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Indonesia Market Overview 2023: Consumer Trends & Insights
As the fourth most populous country in the world, Indonesia is home to a diverse and youthful population. Our latest research provides unique insights into Indonesian families—their preferences, motivations, and behaviors. We surveyed over 5000 consumers across the country to identify key trends shaping their purchase decisions.
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Insurance Industry Report 2023: Southeast Asia Market Analysis
According to EU-ASEAN, the insurance industry in ASEAN grew by 9% in insurance premium volume in 2021, exceeding the global average of 3% and growing faster than other major regions and markets.
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Pet Food Industry Analysis: Southeast Asian Market Insights 2023
With the overwhelming array of options available to pet owners, including variety of brands, food types and purchase channels, making the right choice for pet food can be confusing. Supermom asked pet owners across Singapore, Malaysia and Indonesia to gain insights into their preferences and decision-making when it comes to providing food for their pets.
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Breastfeeding Mom Survey: 2,000 SEA Mothers Share Their Journey
Nearly 1 in 2 mothers feel unprepared to breastfeed confidently at home after leaving the hospital and at least 51% of mothers worrying about breastfeeding when they return back to work.In conjunction with World Breastfeeding Month, Supermom surveyed 2,000 Supermom mothers across Singapore, Indonesia, and Malaysia, uncovering the challenges breastfeeding mothers face balancing breastfeeding and work.
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Recommended Diapers: 2,500 SEA Parents Share Views
The average baby requires a diaper change every two to three hours, amounting to 8 – 10 diapers a day and upwards of 8,000 pieces across three years. When it comes to selecting diapers for our little ones’ bums, parents look out for the comfort of the diaper above all.
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Milk Powder for Kids: Southeast Asian Parents' Brand Choice 2023
Parents consider a variety of factors when selecting the brands of growing up milk for their children. With so many options available, settling for their preferred brands can be daunting. Supermom Insights Snapshot surveyed 1,800 parents with children 1 - 3 years old across Singapore, Malaysia and Indonesia to see what our mothers got to say when it comes to growing up milk for their kids.
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Women Gender Roles: Southeast Asian Mothers' Perspective 2023
The role of the modern women continues to evolve. Beyond the household, women today can be active in the workplace and seen in various fields including business, sports and engineering. Supermom speaks to 1,500 women of SEC A and B across Singapore, Malaysia and Indonesia to gather their thoughts on their roles as the traditional caregiver, homemaker and that of a woman in today’s society
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Self Care Statistics: Indonesian Women's Beauty & Wellness 2023
The women beauty and personal care space in Indonesia is estimated to be worth more than USD9.59bn by 2027. In Indonesia, more women are balance the demands of careers, family life and personal development. Supermom Insights Snapshots shares the 2023 Indonesian Mother in January 2023, their perspectives to self-care and how they are pampering themselves.
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Top Mom Brands: Indonesia's Most Trusted Parenting Choices
4 in 5 parents choose quality over price when purchasing for their children was found in a Supermom study amongst over 1,500 mums as part of the Supermom Brand Awards Indonesia 2023. The ID awards recognised 48 winners and the top 200 brands across 16 categories for outstanding achievements, recognizing brands based on 100% consumer votes in Supermom Brand Poll.
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Best Home Appliances: Consumer Trends & Purchase Patterns
Gain access to Millions of Parents in SEA. Supermom is able to conduct surveys & research with SCALE and SPEED digitally. Should household appliance brands invest more in online marketing efforts since the rise of online shopping on marketplace giants like Lazada and Shopee?
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Educational Toys for Kids: Impact on Learning & Development
Toys are important tools in enhancing a child’s learning development. It allows children to develop creative thinking and enhances their learning capabilities. How can toys enhance their growth and impact in their motor and cognitive skills?
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Enrichment Classes for Toddlers: Singapore Parent's Guide 2024
The tuition and enrichment class industry in Singapore is valued at more than $1B worth. This relates to close to 97% of school going children have attended a tuition or enrichment class in their schooling years.
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Electric Vehicle Singapore: Family Guide to EV Adoption in 2024
The Singapore Green Plan 2030 includes a strong push to electrify our vehicle population, which would help Singapore achieve our vision of 100% cleaner energy vehicles by 2040. This is as reported on Channel News Asia in March 2022.
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Best Baby Product Brands: Singapore Parents' Skincare Choices
Baby/child toiletries make up a large part of the expenditure related to children. While today’s Singaporean parents are eager to buy premium products, they are also price sensitive and careful to look for deals and discounts.
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