Milk Powder for Kids: Southeast Asian Parents' Brand Choice 2023

Milk Powder for Kids: What 1,800 Southeast Asian Parents Say

Parents consider a variety of factors when selecting the brands of growing up milk for their children. With so many options available, settling for their preferred brands can be daunting. Based on our first-party data research service, Supermom Insights Snapshot surveyed 1,800 parents with children 1 – 3 years old across Singapore, Malaysia and Indonesia to see what our mothers got to say when it comes to growing up milk for their kids.

We looked at:
  • Where parents discover products
  • Top factors for consideration
  • What makes parents consider switching
  • How are parents buying
Explore the Supermom's ASEAN parenting panel of parents with children to gain updated consumer perspectives. Through our sampling campaigns service, nutrition brands can validate their products directly with targeted parent segments.
Reach out to find out more about how nutrition brands can succeed with actionable insights with dipsticks and in-depth market research across parenting milestones.

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#milk #nutrition #Singapore #Malaysia #Indonesia