For moms by moms: Raising the profile of Velvet Junior (Mola Mola) as the preferred children wear for all discerning parents through authentic user generated content
Goal
In the bustling world of children's products, Velvet Junior (Mola) recognized the need to stand out from the crowd and establish a strong brand presence. To embark on this journey of heightened brand recognition, they turned to Supermom, seeking an innovative solution through User-Generated Content (UGC) creation.
Solution
Supermom, armed with creativity and understanding, developed an engaging UGC campaign. This approach aimed to bridge the gap between brand and consumer by leveraging the power of real experiences shared by parents who had used Velvet Junior (Mola) products.
Impact
Amidst a sea of options, Velvet Junior (Mola) faced the challenge of limited brand awareness. They were in search of a strategy that could not only amplify their brand's voice but also create a meaningful connection with their target audience.
Objective
Fueled by a crystal-clear vision, Velvet Junior (Mola) set their sights on a transformative mission – to mold the perception of their brand within the minds of potential customers. Their aspiration was to cultivate an environment of trust and authenticity, a realm where the power of true user experiences could seamlessly weave an unbreakable bond.
Activity/Channels
Through a meticulously planned campaign, Supermom orchestrated UGC across various platforms, including Facebook, TikTok, and Instagram. Leveraging a closed Facebook group, Supermom harnessed the power of Key Opinion Mothers (KOMs), activating 40 profiled parents to share their authentic experiences with Velvet Junior (Mola) products.
Results
The results of this strategic partnership were truly remarkable. The campaign achieved an astounding 1,100,823 impressions, surpassing expectations. The reach of 366,941 demonstrated the campaign's effectiveness, reaching a remarkable 4 times the initial target. This achievement was further solidified by an average engagement rate of 0.50%, showcasing the audience's genuine interest.
Conclusion
Velvet Junior (Mola)'s journey with Supermom through UGC creation exemplifies the power of genuine storytelling. By tapping into the authentic experiences of parents, the brand succeeded in not only increasing sales but also reshaping their brand perception. This case study underscores the potential of a human-centric, action-oriented strategy to drive meaningful connections and elevate a brand's standing in the market.
"We had a great time working with the Supermom team for the campaign reaching out to the targeted KOMs! We observed substantially immediate results, with 40 genuine reviews written by local mothers. This approach is an excellent option for any brands looking to boost their local presence."
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