How Prudential leveraged Supermom’s crowd influence capabilities to increase talkability, drive brand awareness and engage with their target audience.
Goal
To empower Moms about Family Financial Independence and how to prepare an education fund for their children.
Solution
We ran an extensive 3-month campaign with a dedicated webinar session to educate parents on financial literacy and inspired them to share their learnings on social media.
Impact
More than 2,200 leads were generated for the client and over 1.8M impressions on social media were generated for the brand.
Objective
To increase installation of user PULSE App - a financial education tool. The challenge was to help brand (Prudential Syariah) to educate parents about Financial Independence with PRU Cinta and preparing their children's education fund with Pru Cerah Ceria & Tect Care.
Activity/Channels
Over 3 months, we assisted Prudential Syariah to educate and engage with their target audience of young parents who prioritized planning for their children's education via interactive webinars.
We also engaged key opinion mothers (KOMs) to share their positive experiences with the brand and the benefits garnered from the financial education tool. The power of peer-to-peer recommendations helped to increase talkability, mind share, and awareness of the client's product amongst potential customers.
"We have a long-standing relationship with Supermom in SG and they have generously extended their support to the Indonesia market. We believe Supermom will continue to add value to our business regionally moving forward."
Muhamad Yusuf Wira Dharma
Head of Digital Partnership, Prudential Indonesia
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