How Kraft Heinz benefited from Supermom's engaged database to achieve more than 20,000 leads in a week.
Goal
To get 12,500 leads of people to register for an event.
Solution
Supermom activated our communities of KOMs to share about the event with their network and generated the leads in a short span of time.
Impact
We successfully collected more than 15,000 leads in one week, exceeding our target.
Objective
The reality: even the government does not know who is pregnant till the child's birth is registered. In a short window of 9 months of pregnancy, Supermom had to be creative to tap on various marketing channels to generate quality first-party data for the brand, and conduct progressive sampling to increase conversion opportunities.
Activity/Channels
Using Supermom's unrivalled network of communities and engaged database, we were able to generate first-party data of qualified aspiring home-business owners to sign up for the F&B webinar series.
"Amazing performance by Supermom! It was fantastic to see more than 5,000 sign ups in just one day!"
Muhammad Firmansyah
Digital Manager Dentsu Media Agency
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