How to Increase Brand Awareness & Perception: Karihome's Success with SuperMom's Crowd Influence Strategy
Goal
Karihome aimed to raise brand awareness and perception.
Solution
Supermom's Crowd Influencing and User Generated Content Creation services were utilized to achieve these goals.
Impact
The campaign generated 430,470 impressions and 143,490 total reach on Facebook, exceeding Karihome's expected reach by 5x, and provided Karihome with instant market insights into customer behaviors and preferences. Supermom's services helped to establish the brand as a high-quality and natural infant formula option.
Objective
Karihome's primary objective was to raise brand awareness and perception in a highly competitive market where consumers are increasingly discerning about the quality and naturalness of infant formula products.
Karihome wanted to differentiate themselves from other brands and establish themselves as a high-quality and natural infant formula option for parents. They recognized that achieving this objective would require them to engage with their target audience in a more meaningful way and build trust with potential customers by highlighting the quality and natural ingredients used in their products.
Activity/Channels
To achieve their objectives, Karihome partnered with Supermom and utilized two of their services: Crowd Influencing and User Generated Content Creation. Supermom connected Karihome with influencers on Facebook who resonated with the brand's messaging and values and encouraged Karihome's customers to share their positive experiences with the brand on social media.
The campaign was primarily run on Facebook, leveraging influencers to reach a dedicated following of mothers interested in natural and organic products. Supermom also utilized user-generated content to build trust with potential customers and provide Karihome with valuable insights into their customer's preferences and behaviors.
The campaign was primarily run on Facebook, leveraging influencers to reach a dedicated following of mothers interested in natural and organic products. Supermom also utilized user-generated content to build trust with potential customers and provide Karihome with valuable insights into their customer's preferences and behaviors.
"Supermom has been a pleasure to work with. Very responsive & responds promptly. Look forward to working together in 2023."
Karihome
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