97% of women believe in Self-Care and 90% have their own self-care routine at some level.
The women beauty and personal care space in Indonesia is estimated to be worth more than USD9.59bn by 2027. In Indonesia, more women are balance the demands of careers, family life and personal development. Supermom Insights Snapshots shares the 2023 Indonesian Mother in January 2023, their perspectives to self-care and how they are pampering themselves.
We looked into
- What is our women-selfcare routine like
- How are they spending across skincare, bodycare and haircare both products and services
- Where are our women spending and discovering their skincare?
- What are some opportunities brands might want to take note of?
Learn how this study might help create your next marketing impact. Reach out to the insights team at business@welovesupermom.com to find out more.