Everything You Need to Know about Supermom's peek into 1,500 mothers on Women's Day

The role of the modern women continues to evolve. Beyond the household, women today can be active in the workplace and seen in various fields including business, sports and engineering. Supermom speaks to 1,500 women of SEC A and B across Singapore, Malaysia and Indonesia to gather their thoughts on their roles as the traditional caregiver, homemaker and that of a woman in today’s society
We looked at
  • How our mothers value themselves
  • How happy are they in each of their key milestones
  • What is self-empowerment, self-love and self-awareness like in a snapshot with our mothe
Connect with us to find out what motivates the modern day woman-parent.

Learn how this study might help create your next marketing impact. Reach out to the insights team at to find out more.


“No matter who you are, you are loved, cherished and valued by your community, your tribe, your family and the people around you”

— Supermom 2023