How to Choose a Good Skincare Brand
for My Little One?

Baby/child toiletries make up a large part of the expenditure related to children. While today’s Singaporean parents are eager to buy premium products, they are also price sensitive and careful to look for deals and discounts. Singaporean parents are buying products which help to nourish baby and infant skin and combat swelling, itching, rashes and inflammations, and which possess antibacterial, antifungal, and antimicrobial characteristics, are also valued by today’s parents. This is especially so after the recent onslaught of the Corona pandemic.

Supermom carried out a survey with our parent community to find out more about their choices regarding the baby/child skincare products they invest in, which brands they prefer, factors that influence their recommendation and when/whether they change baby/child skincare brands as their child grows.