The event was hosted in the Pullman Hotel Ballroom in Thamrin, Jakarta, where more than 200 Brand Leaders and over 80 unique companies attended the event. There are 3 main agendas in the event’s rundown: a 15-minute introductory keynote presentation and a pre-recorded speech from the Minister of Tourism and Creative Economy: Sandiaga Uno, a 45-minute whitepaper teaser-presentation by Nielsen IQ titled ‘Impacting the Next Generation of Parents’, and a Panel Discussion with 4 Industry leaders on how brands are strategizing to reach Gen Z and Millennial parents.
In their collaborative whitepaper, Supermom and NIQ are conducting a joint study using Supermom’s vast network of mothers to explore how brands and marketeers can reach these new generation parents, addressing topics such as: the profile of young parents, parenting style and belief market across various industries, detailed category information, switching habits, shopping habits and purchase channels, the role of each channel, and purchased categories.
With projects like this collaborative whitepaper, the 1M PACT project, and more, Supermom hopes to be able to contribute to Indonesia’s economic growth using the power of women and mothers and help realize Indonesia’s 2045 Golden Vision. In the event, the Indonesian Minister of Tourism and Creative Economy, Sandiaga Uno stated, “Mothers play a crucial role in entrepreneurship, redefining success through resilience and passion. Programs like 1M PACT support and inspire mothers on their entrepreneurial journeys.”
The collaborative whitepaper is available to purchase on the Supermom website. Please contact us further to obtain more
details on the whitepaper, and how to purchase.
