Ramadan Consumer Insights in Southeast Asia [2024]
In recent years, Southeast Asia digital consumption has risen to around 20% throughout Ramadan, with overall retail sales increasing by 47% in the first two weeks. To effectively capture consumer shares on the cusp of the holy month, brands are bound to enhance upper-funnel awareness via strategic retail media campaigns.
We looked into
- Regional consumer spending per individual in SG, MY and ID markets
- Ramadan and Hari Raya trends on purchasing behaviour
- Best performing industries during the festive seasons
- Retailers and consumer strategies during Ramadan and Hari Raya
Learn how this study might help create your next marketing impact. Reach out to the insights team at business@welovesupermom.com to find out more.