How to Get More Brand Awareness: CORI SKIN LAB's Strategy Using Authentic Reviews and Community Engagement
Goal
Increase brand awareness and talkability on newly launched CORI SKIN LAB.
Solution
Empower everyday women in the Supermom community to try, share & review their positive experiences of benefiting from CORI across social media and online.
Goal
We helped the brand to reach more than 950,000* of their target consumers within 6 months of product launch. (Based on the campaign reach)
Objective
CORI SKIN LAB is a new skincare brand formulated and produced in Singapore. It is a natural skin healing cream that is suitable for anyone. CORI SKIN LAB wanted a boost in creating authentic reviews about their Advanced Healing Cream to create more awareness and talkability about brand and USPs of Advanced Healing cream.
Activity/Channels
More than 130xKOMs were activated to try CORI over a period of 6 months which conceived multiple authentic user-generated contents all across social media with over 42,000 brand engagements - from beauty enthusiasts, sensitive skin type consumers, and everyday mothers who were looking for #skinhealing help.
More than 90% who participated in the campaign benefited from the brand and shared their positive reviews in their own network. Through a sampling campaign, 30,540 CORI samples were distributed in 6 months to target consumers.
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"Consumer reviews generated are consistent and very encouraging!"
Phyllis Ong
Founder, CORI SKIN LAB
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