PediaSure
Discover how PediaSure reaffirmed its leading position in the highly competitive formula & powdered milk market, gaining 5,133 potential consumers directly from Supermom's extensive parenting communities across Southeast Asia.
Goal:
To enhance PediaSure's Share of Voice (SOV) and conversion rate, as well as gaining new insights into Indonesian mothers' purchasing habits for formula & powdered milk.
Solution:
Leveraged Supermom's Demand Generation & Crowd Intelligence services to gain insights into our 600-million parent profile dataset. The integrated strategy enabled targeted, always-on surveys that strengthened PediaSure lead generation & conversion capabilities.
Impact:
Over 5,133 leads were generated for PediaSure, with 4,176 are clean & organic leads that enriched the brand’s database.
Objective:
To acquire a new pool of clean first-party data & consumer insights for PediaSure, specifically from mothers seeking the best premium milk brands that benefit their children's critical developmental years (1-10 years old).
Activity/Channels:
Activated Supermom's 600M data profiles of Southeast Asian parents instead of closed groups or PediaSure’s main website
Tailored surveys with relevant & resonating information for discerning moms who prioritise their children's overall development
Provided a seamless & UX-friendly data collection process
Results:
4,176 new user profiles are unobstructed clean data generated for PediaSure’s database.
Targeted leads are distributed across the demographics of moms with children in key developmental stages:
