With over 35 years of experience, Oriental Remedies Group is a leading Traditional Chinese Medicine (TCM) provider in Singapore that blends biomedical science with proven TCM methods to provide personalised treatments for various health concerns.
Oriental faced a highly competitive market with rapidly shifting consumer preferences and needed to differentiate themselves from both traditional and modern TCM competitors.
Short Description:
Discover how Supermom's community-driven approach helped Oriental Remedies Group navigate a competitive Traditional Chinese Medicine market to connect with health-conscious consumers seeking holistic care.
Solution:
Supermom implemented a word-of-mouth (WOM) strategy to amplify Oriental’s brand presence and engage potential customers. This involved identifying Key Opinion Moms (KOMs) to share UGC, cultivating multichannel engagement across social platforms and closed-group communities, and encouraging KOMs to share their treatment experiences.
Impact:
The community-driven approach helped Oriental boost brand visibility and drive conversions in a crowded market. By showcasing patient experiences, Oriental solidified its position as a a trusted integrative care and TCM provider.
Objective:
The primary objective of the campaign was to help Mamypoko increase engagement with pregnant parents and parents with babies up to 9 months old. By nurturing brand relationships through sample registration, Mamypoko won the hearts of parents and turned them into loyal customers.
Activity/Channels:
Supermom curated 30 pieces of user-generated content from the KOM network. These testimonials highlighted the effectiveness of Oriental’s personalised treatments and holistic approach to wellness.
