Newbubs Confinement
New brand Newbubs Confinement sought to swiftly expand sales and imprint its name in the fiercely contested confinement niche. By creatively promoting a generous confinement giveaway prize on popular parenting platforms, the initiative generated significant interest and sales leads - fast tracking growth for this promising start-up.
Goal:
To increase sales to sustain the new business and boost brand awareness and recall in the confinement space.
Solution:
Implemented a 12-week lead generation campaign centred around a confinement package giveaway to capture interest and contact details for future nurturing. This included tailored brand creatives and a lead capture landing page.
Impact:
The campaign generated a strong response, with significant interest and leads from pregnant mothers for Newbubs’ confinement services. By establishing valuable first-touch engagement with potential customers, the initiative also laid the foundation for future sales nurturing efforts.
Activity/Channels:
Strategically offered new mothers the chance to win a 28-day confinement package worth $3,888 in exchange for their contact information to enter the giveaway contest. Promoted via Supermom’s digital channels over 12 weeks and hosted a lead capture landing page with clear call-to-actions.
Results:
Generated over 150 sales leads within 3 months for the new brand created first-touch brand awareness and interest in the target pregnant mother demographic captured customer information for future nurturing to boost sales
Conclusion:
The giveaway incentive compellingly drove participation and lead generation for Newbubs’ nascent business. Its success highlights how creative promotions centred around resonating rewards can kickstart growth for early-stage brands looking to organically build awareness and sales opportunities. This accentuates the versatility of strategic marketing as both an art and science.