Brand Image Strategy: How Herbal Pharm Reached 235K Moms
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Herbal Pharm

Brand Image Strategy: How a Health Supplements Brand in Singapore
Achieved $56K Media Value

A clear and bold heading

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A leading Southeast Asian nutraceutical brand that promotes a healthier lifestyle through its range of all-natural premium supplements, personal care and lifestyle products. Through strategic B2B marketing initiatives, we helped position their brand for success.

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Solution:

An integrated strategy of Crowd Influence was deployed with KOMs were engaged to highlight the brand’s health supplements. These products were positioned as a convenient way for time-strapped moms to achieve self care goals. The message focused on empowering busy moms to "feel their best" amidst demanding lifestyles.

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Impact:

Peer-led conversations within our thriving mom community expanded brand exposure and amplified the community impact by over 705K impressions and reaching 235K new prospective consumers.

Objective:

Revamp Herbal Pharm's brand image and amplify brand affinity among working women ages 25-40. Position products as self-care solutions for busy moms to "feel their best" amidst hectic schedules, based on thorough consumer insights and first party data. 

Activity/Channels:

Over 30 KOMs (Key Opinion Moms) initiated organic conversations across social platforms, positioning the supplements as an essential form of me-time for busy moms balancing work, parental and household duties. Tailored content focused on alleviating mom-guilt for spending on self. Through leadership guided discussions on health links between self-care and caring for families. KOMs also connected moms to locate preferred Herbal Pharm products and purchase channels.

Results:

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