Learn how Supermom's PSG-powered campaign helped Herbal Pharm promote supplements as an efficient self-care solution. Reaching over 230K working moms with tailored messaging focused on feeling your best amidst busy lifestyles.
A clear and bold heading
A leading Southeast Asian nutraceutical brand that promotes a healthier lifestyle through its range of all-natural premium supplements, personal care and lifestyle products.
Solution:
An integrated strategy of Crowd Influence was deployed with KOMs were engaged to highlight the brand’s health supplements. These products were positioned as a convenient way for time-strapped moms to achieve self care goals. The message focused on empowering busy moms to "feel their best" amidst demanding lifestyles.
Impact:
Peer-led conversations expanded brand exposure and amplified the community impact by over 705K impressions and reaching 235K new prospective consumers.
Objective:
Revamp Herbal Pharm's brand image and amplify brand affinity among working women ages 25-40. Position products as self-care solutions for busy moms to "feel their best" amidst hectic schedules.
Activity/Channels:
Over 30 KOMs (Key Opinion Moms) initiated organic conversations across social platforms, positioning the supplements as an essential form of me-time for busy moms balancing work, parental and household duties. Tailored content focused on alleviating mom-guilt for spending on self. Through leadership guided discussions on health links between self-care and caring for families. KOMs also connected moms to locate preferred Herbal Pharm productsandpurchase channels.
