The Breastfeeding Mom Experience:
A Study of 2,000 Southeast Asian Mothers

In conjunction with World Breastfeeding Month, Supermom, with first party data service, drew insights from 2,000 Supermom mothers across Singapore, Indonesia, and Malaysia, uncovering the heartbeats of those who rise daily, dedicated to providing their little ones with liquid gold – a symbol of unwavering love and sacrifice. Here are some key insights:

• More than 3 in 5 women express concerns about milk supply
• Nearly 1 in 2 mothers feel unprepared to breastfeed confidently at home after leaving the hospital.
• 51% of mothers worrying about breastfeeding conditions and the products which they use when they return to work

The need for data-driven solutions is evident. Just as in the world of business, motherhood is a journey uniquely intertwined with challenges and triumphs. At Supermom, we understand that research is the heartbeat of progress.

Our vibrant communities offers not only support and guidance for our Supermom panel but also a wealth of insights for our partners. Through conversations with mothers, we continue to enrich our understanding of the intricate dynamics of parenthood and aim to be the beacon of crowd intelligence in parenting.

Discover the power of Supermom's Women Panel – transforming maternal insights into quality sales leads for brands in the parenting industry.

Learn More:
Mom & Baby Market Insights: SEA Study 2024
Dairy in Asia: Growing Up Milk Market Insights