Announcement: THE 2026 SUPERMOM BRAND AWARDS RESULTS ARE OUT! DISCOVER THE WINNING BRANDS OF 2026.

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What 4,500+ Mothers Trust:
The Data Behind the Supermom Brand Awards

Every mother runs into the same problem. There are more brands, claims, and recommendations than anyone can sort through. Knowing which ones to trust is the hard part. 
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Executive Summary

The Supermom Brand Awards are built on a simple principle. The people who use family products every day are best placed to judge them. So the awards are decided entirely by mothers.

For the 2026 edition, 4,676 mothers across Singapore, Malaysia, and Indonesia took part. They voted across 37 categories, at a 95% confidence level. The result is a clear picture of which brands mothers trust, drawn from a community of more than two million.

 

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100% Voted By Consumers: Everyday Moms

Since 2018, the Supermom Brand Awards has been dedicated to recognizing the top products and services for young families in Southeast Asia.
Voted 100% by consumers, the awards serve as a testament to  Supermom's mission in empowering millions of families across Southeast Asia to live better & smarter, helping them make informed decisions for better and smarter living; celebrating the best products and services tailored for young families.

 

How Winners Are Decided

The method behind the awards is deliberately strict about one thing. Anyone can be nominated, but only consumer votes decide who wins.

Nomination is open to all. Brands can put themselves forward, and mothers can nominate the brands they rate. From there, the outcome rests entirely with consumers. Mothers vote for the brands they trust, and those votes alone decide the winners.

The 2026 sample was substantial in every market. Singapore drew 605 mothers across 13 categories. Malaysia drew 1,554 mothers across 12 categories. Indonesia drew 2,517 mothers across 12 categories.

Winners are then recognised at Platinum, Gold, and Silver tiers. Each tier reflects the strength of mothers' trust in that category.

 

 

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10 Million Mothers update

Our Mom Panel

The strength of any study rests on who answers it. Supermom does not rent a panel or outsource fieldwork. The respondents are mothers from Supermom's own community, more than two million across three markets.

That distinction matters. These are real mothers who buy and use family products, not professional survey-takers. Their answers come from real use, not habit or incentive.

The scale of the community lets Supermom field robust samples in every market at once. The 2026 study drew 605 mothers in Singapore, 1,554 in Malaysia, and 2,517 in Indonesia. Each sample was designed to a 95% confidence level.

Because the votes come from real mothers in the community, the results are hard to skew. No brand can buy its way to a win. The numbers reflect what mothers chose.

 

What The Results Reveal

The results matter well beyond the ceremony. Taken as a whole, they map where trust sits across the family category. They show which brands mothers return to, and where loyalty is still open.

For brands, this is useful intelligence, not just recognition. A win signals earned trust in a specific market and category. The wider pattern shows how mothers weigh quality, value, and reassurance when they choose.

Singapore Indonesia Malaysia
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Singapore

605 mothers chose the brands they trust most across 13 categories. From the formula in her toddler's bottle to the preschool shaping her child's earliest years.

See Singapore's Winning Brands
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Indonesia

2,517 mothers voted, the largest voice in the region. Their choices span 12 categories that shape daily life at home, from the seasoning in tonight's dinner to the digital bank on her phone.

See Indonesia's Winning Brands
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Malaysia

1,554 mothers voted for the brands they truly rely on. Their answers cover 12 categories, from the hospitals they love to the banks they trust.

See Malaysia's Winning Brands

The Value of a Community-Voted Standard 

Most brand rankings are shaped by juries, media, or the brands themselves. The Supermom Brand Awards are shaped by the market itself. That is where their credibility comes from.

Behind the awards sits the same capability that powers Supermom's wider research. The same panel, and the same discipline, run all year round. The awards are simply the part made public once a year.

For a brand, that changes what a win means. A win here cannot be bought with media spend. It means real mothers chose to trust you, and enough of them to count.

The Supermom Brand Awards show what mothers across Southeast Asia trust, and why. 

Discover The Results By Filling The Form Below.