The Power of Emak Emak

Dedicated to Understanding Indonesia’s Supermoms - Powerful, Influential, Yet Often Misunderstood.

Date: Wednesday, 24th of June

Venue: The Westin Jakarta, Jl. H. R. Rasuna Said

Time: 12:30-16:30 (LUNCH & REGISTRATION STARTS AT 11:30)

Click to RSVP

"The Power of Emak Emak” is the space for agencies, brand partners, and Supermom to explore what lies behind the profile and decisions of Indonesia’s modern mom, together.

“The Power of Emak Emak” is the space for agency partners and Supermom to explore what lies behind the profile and decisions of Indonesia’s modern mom, together.

With insights powered by The Mom Playbook by Supermom & NielsenIQ as well as The Supermom Pulse, this event unpacks real data on Indonesian mothers — how they think, what they value, and how they make decisions.

Event Agenda

Session 1:

Emak, Bunda, atau Mami? Understanding The Different Types Of Indonesian Moms

Introducing the different Indonesian mom segments, their habits, and their category budgeting

Session 2:

Kamus Bahasa Emak-Emak: Creating A Lasting Impression & A Perfect Storyline

Understanding Indonesian moms’ information preferences and communication cues across key themes.

Session 3:

It Takes A Kampung: How Mom Communities Shape Motherhood & Parenting in 2026

Discover how parenting communities are influencing how moms are making decisions related to parenting.

Exclusive Session:

The Supermom Brand Awards 2026 Winners' Trophy Handover

Winners of the 2026 Supermom Brand Awards are all invited to join us for the trophy handover ceremony on stage.

The Power of Emak Emak: Speakers & Panelists

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RSVP for "The Power of Emak Emak"

Seats are limited. Therefore, submitting the form below does not count as an official RSVP.

Confirmed attendees will receive the official RSVP on their mailbox.

Maximum of 3 guests per brand/agency.

Announcement: THE 2026 SUPERMOM BRAND AWARDS RESULTS ARE OUT! DISCOVER THE WINNING BRANDS OF 2026.