Headline Findings
What the conversation says when every message in both collections is read together.
Sentiment by Milk Type
Questions make up a large share of the conversation, so you can also view first-hand statements only.
Over Time
Monthly volume and net sentiment (positive share minus negative share). Both series include messages that mention both products.
What Moms Talk About
Share of messages about each product touching each theme. A message can touch several themes. Select a theme to read every message behind it.
What Drives the Tone
The specific signals behind positive and negative scores, as a share of all messages about each product.
In Their Own Words
Verbatim messages, unedited apart from redacted names and contacts. Each gist is an English summary, not a quote.
Brands in the Conversation
Mentions across all messages, including spelling variants. Counts are small for most brands, so read the tone split as directional.
| Brand | Type | Mentions | Tone split | Positive | Negative |
|---|
What This Means for Brands
Directional implications drawn from the patterns above.
Every Quote
All unique messages from both collections, filterable. Use this to check any claim on this page against the source.
Method and Caveats
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