The left panel splits coded messages into four tones, first for the whole country and then for each AI product Moms name. Net sentiment is positive share minus negative share, so +20 means positive messages outnumber negative ones by 20 points.

The right panel shows how Moms treat AI answers when their message reveals a stance. Rely means acting on or repeating the answer. Verify means checking it with other Moms, a doctor or another source. Distrust means rejecting AI or warning others off it.

“Volume” counts every organic AI message in the full pool for each month, after removing promotions and duplicates. The lighter line shows how many of those came from Supermom-managed communities. “Net sentiment” uses the coded sample, and months with fewer than 8 coded messages are hidden. November covers 1 to 5 November only.

Each row is a use-case theme. The gradient bar and percentage show the theme’s share of coded messages for the selected AI product. The coloured split shows that theme’s tone mix, and the right-hand number is net sentiment. Pick a product to see what Moms in this country use it for.

Tone drivers are the reasons behind positive and negative messages. Counts are positive or negative coded messages in this country that carry each driver’s theme. Read each with its quote for the human context.

Share of voice uses this country’s full pool and is calculated against AI brand mentions only. Tone split and top use come from coded messages that name the brand, so brands with fewer than 20 coded messages are directional.

This section shows how parents talk about using AIMA, Supermom’s AI parenting assistant, in their own words. Quotes are verbatim, with English translations under non-English ones.

Segments are assigned from the life stage or role a message signals, such as pregnancy, a newborn, weaning, school homework or work. Messages with no signal sit in “Everyday users”. Share is the segment’s portion of this country’s coded messages. Net is positive minus negative share.