MamyPoko
Mamypoko, the No. 1 Baby Diaper Manufacturer in Japan, is a market leader in Asia for baby and feminine care products, with operations spanning across 80 countries. The brand offers a range of high-quality, safe, and comfortable diapers for babies.
Short Description:
Discover how Supermom helped Mamypoko generate over 3,000 leads for their CRM base in less than 6 months. By nurturing sample leads and highlighting the value of their flagship product, achieving high open rates among pregnant moms and parents with babies up to 9 months old.
Solution:
Supermom developed a comprehensive lead generation strategy that facilitated the distribution of Mamypoko AirFit diaper samples and provided one-on-one support to parents, building strong interpersonal connections between the brand
and consumers.
Impact:
The campaign added over 3,000 registrants to Mamypoko's CRM base in less than 6 months, with email marketing open rates surpassing 50% from pregnant moms to parents with babies up to 9 months old. This impressive engagement demonstrated the effectiveness of Supermom's lead generation approach in connecting with the brand's key audience..Objective:
The primary objective of the campaign was to help Mamypoko increase engagement with pregnant parents and parents with babies up to 9 months old. By nurturing brand relationships through sample registration, Mamypoko won the hearts of parents and turned them into loyal customers.
“Supermom has provided support and guidance during the initial stages of building the CRM, guiding to work around the limitations, and working hand-in-hand to link each content to the product without being a hardsell. I will surely recommend my team to work with Supermom on future projects.” - Chloe Chew, Baby Care Category, Unicharm Corporation