KidzWorld
2023 marked an important milestone for the iconic Singapore Zoo as it celebrated its 50th Golden ZOObilee with the launch of KidzWorld -- Home of Ranger Buddies. This revamped zone offers a unique blend of immersive animal encounters, interactive play areas, and educational programs designed to foster a deeper connection between children and nature.
Short Description:
Discover how 40 KOMs helped launch the new KidzWorld at Singapore Zoo to over 400K people. By sharing their experiences through social media, KOMs generated over 1 million impressions and $112,000 in earned media value, inspiring parents to create unforgettable moments with their loved ones at this wildlife destination.
Solution:
To showcase the launch of KidzWorld, Supermom handpicked 40 Key Opinion Mothers (KOMs) to explore the revamped zone with their families. The KOMs connected with parents seeking meaningful and educational experiences for their children, via their first hand experience with the unique offerings of KidzWorld.
Impact:
The parenting communities across TikTok, Instagram, and Facebook were abuzz with plenty of positive comments and generated engagements, sparking excitement amongst many parents to bring their children to experience the new launch at the Singapore Zoo.
Objective:
Supermom celebrated KidzWorld's launch by showcasing its unique blend of immersive animal encounters and interactive learning experiences through the eyes of KOMs. The goal was to create a buzz among parents and inspire them to visit, positioning KidzWorld as the go-to destination for unforgettable family moments.
Activity/Channels:
Supermom activated 40 KOMs to create a multi-platform social media campaign across TikTok, Instagram, and Facebook. By leveraging the KOMs' established trust and rapport with their followers, the campaign effectively engaged parents in Singapore who are seeking new family experiences.
Results:
Our Achievements
The impressive performance highlights the impact of partnering with trusted community voices. By doing so, Singapore Zoo generated excitement and encouraged families to create shared experiences together at its refreshed wildlife destination.