Has the campaign generated interest among the communities?
0 to 89
Brand X mentions, baseline vs campaign window, across 13 groups
Yes
Supermom PulseDark Social ListeningIndonesia
Brand X Went From No Conversation to One in Six Formula Brand Mentions in September
How the Brand X seeding campaign landed across Supermom's Indonesian WhatsApp communities in July to September 2026, compared with April to June 2026.
Campaign window: 1 July to 30 September 2026
Baseline: 1 April to 30 June 2026
924,968 community messages analysed
How have Moms responded to the seeding messages?
60
Direct replies to 6 seeding prompts, about 10 Moms per prompt
Strongly
How much attention has Brand X generated?
89 Moms
Sent 125 messages about Brand X in September
Concentrated
What positive response did seeding generate?
70%
Of Moms' messages were positive or showed intent to try, with no negative mentions
Positive
Has Brand X gained conversation share?
17.7%
Share of formula brand messages in September, up from 0% in the baseline
Yes, needs sustaining
Exhibit 1: The Backdrop
Brand X entered a quieter quarter, as overall chat and milk category talk both dipped before recovering in September
Community Activity and Milk Category Conversation
Indonesian WhatsApp groups tracked by Supermom Pulse, monthly
Milk category messages mention formula, growing-up, powdered, or UHT milk. Source: Supermom Pulse, WhatsApp, Indonesia.
| Metric | April to June | July to September | Change |
|---|---|---|---|
| Total community messages | 481,209 | 443,759 | -8% |
| Active members per month (avg.) | 12,030 | 9,445 | -21% |
| Milk category messages | 2,878 | 1,908 | -34% |
| Formula brand messages | 1,033 | 933 | -10% |
| Brand X messages | 0 | 89 | New |
- The category was quieter overall. July saw the lowest activity of the six months, likely linked to school holidays.
- Brand X still broke through. It grew while milk talk shrank, so the gain reflects real attention rather than a rising tide.
Exhibit 2: Has the Campaign Generated Interest?
Interest arrived quickly once seeding began, peaking in the week of 7 September and fading after the last prompt
Weekly Brand X Mentions
Messages naming Brand X, by week starting Monday
Pink bars mark weeks with Supermom seeding prompts (3, 4, 7, 11, and 14 September). No mentions were found from April to July. Telegram groups were also checked and returned none.
- A clean starting line. Brand X was absent from community chat from April to July, so every mention is attributable to the campaign period.
- August set things up. KOM recruitment posts for a child nutrition campaign went to three creator groups on 4 August.
- September delivered the spark. 86 mentions came in September, 73 of them in the weeks of 7 and 14 September.
- Momentum faded without a nudge. Mentions fell to 3 and then 1 per week once prompts stopped after 14 September.
- Wide spread. Conversation reached 8 community groups, from general Mom groups to working Moms and preschool parents.
Exhibit 3: How Have Moms Responded to the Seeding Messages?
Every seeding prompt drew replies, lifting group activity well above its usual daily level
| Date | Community group | Direct replies | Messages in next 24 hours | Usual messages per day | Lift |
|---|---|---|---|---|---|
| 4 September 2026 | Komunitas Supermom Indonesia | 13 | 63 | 2.5 | 25x |
| 4 September 2026 | Komunitas Supermom Indonesia 2 | 15 | 39 | 4.4 | 9x |
| 7 September 2026 | Supermom for Moms | 7 | 38 | 0.4 | 106x |
| 7 September 2026 | Supermom for Moms 2 | 8 | 43 | 0.3 | 150x |
| 11 September 2026 | Gank Orangtua Cerdas 2 | 10 | 16 | 2.6 | 6x |
| 14 September 2026 | Working Moms Squad | 7 | 48 | 2.6 | 18x |
| Total | 6 prompts in 6 groups | 60 | 247 | 12.8 | 19x |
Usual messages per day is the group's average over the 14 days before each prompt. Each direct reply came from a different Mom.
What Moms Said About Brand X
125 community messages in September (Brand X mentions plus replies to seeding prompts), classified by Supermom Pulse
44%
17%
9%
12%
13%
6%
Tried it and liked it
55Child enjoyed the taste, finished the glass, or asked for more
Curious or planning to try
21Wants to buy, plans a store visit, or waits for reviews
Praised a product attribute
11Nutrition, value, or sachet format, often as advice to another Mom
Aware of it
15Saw it in store, on TV, or on social media
Asked a question
16Age range, flavours, pack sizes, stockists, or brand owner
Not yet or not relevant
7Has not tried, still breastfeeding, or already stocked up
No negative product mentions were found. Seeding prompts from Supermom moderators and creator recruitment posts are excluded. Every message is listed in the Appendix.
Exhibit 4: How Much Attention Has Brand X Generated?
89 Moms joined Brand X conversations, and the groups where it was discussed tripled their active members
Activity in Groups Where Brand X Was Discussed
8 community groups, August vs September 2026
Not all of this lift is Brand X conversation. It shows the seeding coincided with a clear revival in these groups.
| Attention measure | Result |
|---|---|
| Messages naming Brand X, July to September | 89 |
| Community messages about Brand X, September (incl. replies) | 125 |
| Unique Moms in Brand X conversations, September | 89 |
| Groups with Brand X mentions | 13 |
| Community groups with Moms' conversations | 8 |
| Active members in those groups, August to September | 94 to 291 |
| Messages in those groups, August to September | 710 to 1,629 |
- Replies carry hidden reach. 51 replies talked about Brand X without naming it, so keyword counts alone miss about 40% of the conversation.
- Moms talked to each other. Many threads continued between Moms after the prompt, with peers answering stockist and flavour questions.
Exhibit 5: What Positive Response Have We Generated?
Taste and child acceptance led the positive story, backed by easy trial, store availability, and nutrition
Themes in Moms' Brand X Conversations
Number of the 125 community messages touching each theme (a message can carry several)
Taste and child acceptanceLikes it, finishes it, asks for more
44
Where to buySuperindo, Indomaret, Alfamart, warung, e-commerce
29
Curiosity and purchase intentWants to try, plans to stock up
21
NutritionCholine, DHA, complete nutrients
18
Sachet trial formatLow-risk first try
12
FlavoursVanilla, honey, requests for more
11
Pack and jar designEye-catching on shelf
10
Value for moneyAffordable, promotions
9
Growth, digestion, and developmentWeight gain, tummy comfort, focus
12
Advertising recallTV and social media
5
Theme counts use keyword rules in Bahasa Indonesia. Growth and health mentions are Moms' own words, not verified product claims.
- The picky drinker win. The strongest story is children who usually leave milk unfinished now finishing Brand X and asking for more.
- The sachet lowered the barrier. Moms framed the sachet as a safe way to test before buying the larger jar.
- Shelf presence did real work. Moms often noticed Brand X at Superindo or minimarkets first, and the jar stood out.
- Choline gave Moms a reason to talk. It was the most cited nutrient, often passed on as a tip between Moms.
- Value without compromise. Moms described it as affordable while still nutritionally complete.
Bener banget moms… Biasanya anakku pemilih bgt sama susu tapi sama susu Brand X ini dia sampe minta nambah pas susu digelasnya udah abis😊
Spot on. My child is usually very picky with milk, but with Brand X they even ask for more once the glass is empty.
Aku sudah nih momin, kebetulan aku coba yg sachet, takut anak gak approve rasanya 🤭 ternyata suka, nnti mau beli yg full size
I tried the sachet first in case my child did not approve of the taste. Turns out they love it, so I will buy the full size next.
Alhamdulillah anakku suka bgt yg biasanya minum susu tuh susah sekarang mah minum segelas gak cukup🥰
My child used to struggle to drink milk. Now one glass is not enough.
iihh iyaa momin, kemarin pas belanja bulanan di superindo deket rumah, liat ada produk sufor baru yaa.. langsung bikin salfok sama kemasannya, ternyata Brand X..
On my monthly shop at Superindo I spotted a new formula. The packaging caught my eye straight away. It was Brand X.
Iyaa benerr Brand X ini harganya murah tapi kandungan nutrisinya ga kalah bagus, cocok buat dompet mamak wkwkwk
So true, Brand X is cheap but its nutrition is just as good. Easy on a Mom's wallet.
Duhh jadi pengen beli nih Brand Xnya karena liat reviewnya di sini
Now I want to buy Brand X after seeing the reviews in this group.
Original messages in Bahasa Indonesia with English translations by Supermom Pulse. Every Brand X message is in the Appendix.
Exhibit 6: Growth and Health Talk
Moms tied Brand X to weight gain, digestion, and development, mostly as hopes rather than results
- 12 messages carried growth or health themes. That is 10% of Moms' Brand X conversation, with five on 11 September alone.
- Weight gain was the biggest hope. Four messages hoped Brand X would help a child gain weight. Some Moms called themselves "pejuang naikin BB", or weight-gain fighters.
- Digestion came next. Moms of children with sensitive tummies said Brand X sat well after a few days.
- Choline was linked to focus and growth. Moms passed on choline as a reason to choose Brand X.
- No Mom reported a measured result yet. The talk is about hope and early comfort, which suits a two-week window.
Iya aku udh Gonta ganti bbrp merk susu, tp GK ada yg ngaruh di BB anakku. Semoga Brand X ini cocok dehh buat naikin BB anakku, apalagi ada kandungan kolinnya kan 🥰
I have switched between several milk brands but none helped my child's weight. I hope Brand X works for weight gain, especially as it has choline.
Sepakat mom, anakku sensitif sama pencernaannya. Tpi ketika coba susu Brand X, Alhamdulillah sudah 3 hari ini masih aman ☺️
Agreed. My child has a sensitive tummy, but three days into Brand X everything is still fine.
Iya aku udah co yang pakai toples soalnya mmng sebagus itu min ... Brand X membantu masa pertumbuhan anak jadi lebih lengkap
I already bought the jar because it really is that good. Brand X helps make my child's growing years more complete.
All 12 growth and health messages, verbatim
Btw Temen kantor cerita, katanya Kolin ini penting buat fokus anak. Nah Aku liat di Brand X ini ada kandungan kolinnya
Itu rasa favorit anak2 semua ya mom😍 Selain dari segi rasa, pas aku cari2 tau ternyata Brand X bagus banget untuk perkembangan kognitif sampai kesehatan pencernaan anak. Kebutuhan nutrisinya bener2 lengkap ya
Bangeet mom, di jam 9 pagi dan jam 7 malam dia udah ngambil sachet Brand X sambil bilang “mama susu” maksudnya “ mama tolong buatin susu” 😁 Hihihi jadi ketagihan, soalnya pejuang naikin BB
Semngat kak kita sama2 pejuang naikin BB Semoga Brand X membantu naikin BB anak kita 😍
Iya aku udh Gonta ganti bbrp merk susu, tp GK ada yg ngaruh di BB anakku. Semoga Brand X ini cocok dehh buat naikin BB anakku, apalagi ada kandungan kolinnya kan 🥰
Bangeettt mom, setidaknya anak suka susu Brand X, pencernaan bagus itu udah aman. Mudah-mudahan bonusnya naikin BB anak 😍☺️
Sepakat mom, anakku sensitif sama pencernaannya. Tpi ketika coba susu Brand X, Alhamdulillah sudah 3 hari ini masih aman ☺️
Hallooo moms, mau tanya aku kepikiran buat kasih sufor buat anakku soalnya dia lagi GTM parah takut kurang nutrisinya btw usianya 16 bulan selama ini full asi (dbf) sama uht tapi dia lagi sembelit jadi disarankan buat ngurangin uht nya. Kebetulan kemarin pas ke warung liat ada Brand X ini sachet an mau coba dulu, nah enaknya di kasih di botol dot apa gelas biasa ya? Dia udah bisa minum di gelas biasa, terus pas bikinnya pake air hangat apa bisa pake air matang biasa? Maaf banya tanya soalnya anak pertama ini 🙏🏻
Halo Moms, mau sharing nih kemarin nemu susu bagus buat si kecil. Namanya Brand X 1+ (untuk usia 1-3 tahun). Kandungannya lengkap banget ada Omega 3 & 6, Kolin, DHA, tinggi protein, kalsium, dan vitamin D buat dukung tumbuh kembang anak. Pas banget lagi ada promo Beli 2 Gratis 1, lumayan banget kan buat stok di rumah? Boleh dicoba nih, Moms!"
Iya aku udah co yang pakai toples soalnya mmng sebagus itu min ... Brand X membantu masa pertumbuhan anak jadi lebih lengkap
iya susu Brand X harga nya terjangkau apalagi kandungan Kolin yang baik untuk pertumbuhan fungsi tubuh anak yang optimal
Alhamdulillah sih kl makanan utama aman, ga pilih2 menu juga. apa aja yg ibu nya masak selama ga pedes doyan2 aja dia. susu nya pakai Brand X, dari waktu sehari 2-3x ttp ga bikin susah makan, alhamdulillah doyan2 aja sampe sekarang yg cuma sehari sekali atau malah kadang 2 hari sekali. anakku laki-laki nih kak.. BB saat ini 15,5, TB 97cm masih masuk normal ga sih?
These are Moms' own words and should not be read as substantiated product claims.
Exhibit 7: Has Brand X Gained Conversation Share?
Brand X took 17.7% of formula brand conversation in September and added a third of the month's increase in brand talk
Brand X Share of Formula Brand Messages
Share of messages naming any tracked formula or growing-up milk brand, monthly
Tracked brands include 18 formula and growing-up milk brands. Source: Supermom Pulse, WhatsApp, Indonesia.
Share of Brand Mentions by Quarter
April to June vs July to September 2026
Share of all brand mentions in each period. Smaller brands are grouped as other.
Brand A166 mentions in September, up from 26 in August
The Mid-September Spike Came From Three Sponsored Brand Sessions
90% of Brand A's September mentions came from three groups outside Supermom's own communities. Each was a hosted brand session for Brand A's growing-up milk with incentives attached.
| Group | Date | What happened | Mentions |
|---|---|---|---|
| Partner community group 1 | 17 to 18 September | Hosted chat session, checkout links, e-wallet prize draw | 59 |
| Partner community group 2 | 17 September | Same session, 20 e-wallet winners announced | 49 |
| Partner community group 3 | 16 September | Brand talk with membership points and a giveaway for commenters | 42 |
| Rest of tracked groups | 16 |
What it means for Brand X. Brand A's spike was concentrated and incentivised, and it dropped back the following week. Brand X's conversation was spread across 13 groups, with no single group above a quarter of mentions. Moms also raised sugar concerns about Brand A, which its hosts answered with its zero-sucrose message.
- From nothing to a top-tier voice. Brand X held 0% of brand mentions in April to June and 9.0% across July to September.
- September doubled brand talk overall. Brand messages rose from 224 in August to 485 in September, and Brand X contributed 86 of the 261 extra.
- The month was contested. Brand A spiked in the week of 14 September through sponsored, prize-led sessions. See the detail below.
- Breadth is the next measure to grow. 53 Moms named Brand X in September. Widening the number of voices will make share more durable.
Exhibit 8: Gaps the Seeding Surfaced
Moms' questions point to availability, flavour, and pack information as the next things to address
Neighbourhood availability
Moms outside Superindo catchments asked whether warung and minimarkets stock Brand X. Some waited on e-commerce delivery.
Flavour range
Three Moms asked whether flavours beyond vanilla exist, including chocolate for older children.
Brand familiarity
Four Moms asked whether Brand X comes from [parent company] or is linked to a known brand. Trust cues could help.
Incentivised reviews outside Supermom
An external Brand X affiliate group asked buyers to leave 5-star reviews from a set storyline. If discovered by Moms, this could undercut the authentic trust built in community.
Usage guidance
Moms asked about age range, daily servings, timing, and whether choline needs topping up from food.
Exhibit 9: Recommended Next Steps
Keep the conversation going with a steady cadence and answer the questions Moms are already asking
Sustain the cadence
Mentions faded within a week of the last prompt. A fortnightly prompt through Q4 would help hold share.
Lead with the picky drinker story
Child acceptance is the strongest proof point. Build KOM briefs around a Mom's real moment, not a nutrient list.
Share a simple stockist guide
Moderators can post where to find Brand X by store type, which answers the most common question directly.
Answer flavour, pack, and usage questions
A short Q&A post covering age range, servings, and flavours would turn open questions into confidence.
Use growth stories with care
Weight gain and digestion resonate with Moms. Feature them as Moms' own experiences, and keep brand-led wording within approved claims.
Separate KOM and organic voices
Matching the official KOM participant list would give a precise organic share for the final campaign report.
Appendix: Every Brand X Conversation, Verbatim
All 125 community messages about Brand X in September, as Moms wrote them
Showing 125 of 125 messages
blm nihh min
Blm jg nih
Blm Nim min
Aku belum coba sih Moms, tapi jadi penasaran karena katanya baru ada di Superindo. Ada yang sudah kasih ke anak? Gimana responnya?
Belum min
Belum coba sich soalnya masih ada stock susu lain dirumah. Btw susu ini sdh ada jg di Indomaret & Alfamart 😎
Kayanya udh ada di Alfa deh bumin soalnya kmaren aku liat
Kemarin aku liattt, pengen cobaaa. soalnya anak aku milih bgt klo ttg susuuuu
Belum nih min , kemaren aku liat di mini market ,ada yang udh permah coba belum ? Kalau riview nya bagus aku mau
Penasaran tadi abis baca baca tentang kandungan kolin di susu Brand X. Jadi pengen coba minggu ini
Serius Momin ada susu Brand X? Baru launching ya? Aku baru denger nih soalnya
Belum nih min, kebetulan aku juga lagi nyari2 susu yang cocok buat anakku
Belum pernah denger sii moms akuu
Susu Brand X untuk usia berapa mom?
Penasaran juga, td abis baca-baca katanya ada [formula name] formula gitu. Mau coba minggu ini ah
Sudah nih momin
Anakku udah coba mom dan Alhamdulillah cocok
Haii minn belum coba sih tapi liat ad di Alfamart & Indomaret 😊
anakku baru nyobain mom wah coba nanti cek superindo deket rumha
Iya tau, temen kantor cerita katanya ada Kolin-nya
Belum min, anak aku masih full dbf nih. Tp pengen cari2 sufor sih
Btw Temen kantor cerita, katanya Kolin ini penting buat fokus anak. Nah Aku liat di Brand X ini ada kandungan kolinnya
Soree min, aku belum coba susunya tapi udah beberapa kali liat nih di minimarket. Sempet kepo baca komposisinya (karna aku tim mama mama yg suka baca komposisi haha) kayanya itu susu bagus sih karna komposisi utamanya susu bubuk bukan pati jagung terhidrolisa atau maltodekstrin. Soalnya pernah udah mau beli sufor brand “p” pas baca komposisi pertamanya ternyata pati jagung terhidrolisa :’)
Wahh aku sempet liat nih ada di indomaret
Ihh iya min aku tau susu itu. Kemarin liat di rak minimarket, tapi masih mikir-mikir mau ganti apa engga huhu.
Udah coba min , di superindo juga udah ada
Hai momin, selamat sore. Aku belum coba, tapi penasaran mau coba untuk anakku usia 2,5tahun. Baru ada di Superindo yaa momin? Siap cuss kesana 😍
brand sendiri atau sodaraan sama brand yg sudah terkenal itu bukan bumin?
Oiya? Aku belum coba dan penasaran banget siih…
Waah selain untuk coba dulu, praktis banget ternyata sudah ada kemasan sachetnya Brand X
Waahhh enak ya mam? Aku lg kepikiran juga buat move ke Brand X buat twins
Hai mom, aku udah nyobain. Dan anak ku suka loh.
Pernah denger di Tv tapi blm nyoba🫠😁
Brand X yg dari [parent company] itu yaa min??
Wah iyaa sempet liat jd penasaran juga, td abis baca-baca katanya ada [formula name] formula gitu. Mau coba minggu ini deh
Yg iklannya [ad character] y?
Aku sudah nih momin, kebetulan aku coba yg sachet, takut anak gak approve rasanya 🤭 ternyata suka, nnti mau beli yg full size
Sore juga moms Brand X yang dari [parent company] itu ya mom?
Aku udah coba, lumayan nih, anakku minumnya excited
Anakku udah nyobaiiiin!
Waah, Brand X udah masuk di Indomaret?😍
Sudah coba dong momin 🤗 alhamdulillah cocok
Sudah momin, Alhamdulillah anakku suka banget , ternyata rasanya enakk 🫰🏻
Aku belum coba nih Mom, baru tahu dan sempet lihat juga ada Brand X 😍 Jadi penasaran banget pengen coba, apalagi ini produk baru
Selamat sore juga moms😊 Alhamdulillah udah coba moms kemarin susu Brand X ini ke anakku dan dia suka banget. Kata anakku rasanya enak dia malah sempet minta tambah lagi..
Wah ternyata udah ada di superindo ya, jadi pingin ke superindo buat nyetok susu Brand X ini dirumah. Yg bentukkan saschet gini bener” praktis bgt😍
anakku juga udah cobain Brand X momin
Bener banget moms… Biasanya anakku pemilih bgt sama susu tapi sama susu Brand X ini dia sampe minta nambah pas susu digelasnya udah abis😊
Yaampun sama, malah anakku biasanya itu gak pernah abis kalo minum susu, tp kalo Brand X dia minta nambah
Iya moms anak” jadi suka dan abis minum susunya… Syukurnya juga sekarang susu Brand X udah ada si superindo ya jd kalo abis tinggal cuss ke superindo deh buat nyetok😊
Aku kemarin jalan2 ke sana dan nemu Brand X apalagi liat iklannya jg jadi penasaran pingin coba deh😍
iihh iyaa momin, kemarin pas belanja bulanan di superindo deket rumah, liat ada produk sufor baru yaa.. langsung bikin salfok sama kemasannya, ternyata Brand X..
Aku belum coba nih momin 😁 Brand X ini yg baru yaa? Ada yg udah coba buat anaknya? Penasaran juga hehe
Sempet liat di sosmed ada yg post susu Brand X ini, ini susu baru yah ?
Iya anakku juga aku kasih coba Brand X yang sachet ternyata suka. Karena aku belinya di e-commerce ya jd agak lama nunggu ya hehehe
Itu rasa favorit anak2 semua ya mom😍 Selain dari segi rasa, pas aku cari2 tau ternyata Brand X bagus banget untuk perkembangan kognitif sampai kesehatan pencernaan anak. Kebutuhan nutrisinya bener2 lengkap ya
Udah Moms, baru coba beberapa waktu ini. Syukurnya anakku cocok 😊
Sudahh. Kata anakku "enak!". Anakku excited buat bikin, karena sachet. Auto pede buat nuang susunya tanpa takut kurang/ kebanyakan. Next aku coba cari di superindo, kebetulan deket rumah 😀
Momms infonya dong selain di superindo, di minimarket seperti alfa/idm ada ga ya kira-kira? soalnya agak jauh rumah ku dari superindo🤭 anakku udah minta beliin lagi nih katanya suka banget sama Brand X🫶🏻
Mom anaknya yg pada suka Brand X sehari bisa minum berapa kali? Anakku bisa 3x-4x sehari mom kalo ga distop hayuuu aja sangking nagih nya enak buat dia 🤭
Biasanya pada kasih anak Brand X buat setelah makan atau snack time moms?
Moms ada yg udah tau susu Brand X belum ?
Anakku juga pakek susu Brand X ini
Brand X susu baru itu? Yg dari [parent company] kan...?
Momin [redacted] susu Brand X ini yg kemasan adanya dimana aja ya? Kalau daerahku diwarung dekat rumah belum ada soalnya
iya sama di warung dekat rumah saya juga belum tersedia susu Brand X, belum sempet ke minimarket apa udah ada ya di minimarket susu Brand X ini ?
Wahh bunda, aku juga baru beli nih yg kemasan sachet ternyata anakku suka dan cocok sm Brand X 🥰
Duhh jadi pengen beli nih Brand Xnya karena liat reviewnya di sini
Ayooo mom beli Brand X juga, anakku juga suka bgt
Iyaa benerr Brand X ini harganya murah tapi kandungan nutrisinya ga kalah bagus, cocok buat dompet mamak wkwkwk
aku udah beli susu Brand X yg rasa vanilla.. anakku langsung suka loh mak.. kemarin beli yg sachet dulu buat trial anakku cocok atau engga, alhamdulillah langsung cocok...
Halo mom, alhmdulillah baik, Aku udhh nyoba moms anaku apprv
Morning mom,alhamdulillah baik 🤗 sudah coba nih mom alhamdulillah anakku suka 😁
Alhamdulillah baik min.. 🥰 Anakku baru pertama kali nyobain dan langsung suka loh, manisnya pas dan gak bikin eneg 🤩
Hai momin baik.. Disini Alfamart udah ada mom kmrin abis beli hehe
Aku sudah kemarin nitip beli ke suami
Mom untuk Brand X variant rasa nya cuma vanila aja kah? Apa ada yang lain ya
Morning mom. Alhmdulilah baik mom. Tau gak mom anakku suka dan setiap ada iklan di tv dia selalu happy karna sama trus setiap iklannya lewat selalu pengen minta minum juga
Anakku udh coba min.. dan syuka bgt🤗
Aku Uda coba mom. Kapan itu d indo/Alfa (lupa) Uda ada jg kok, packagingnya mencolok bgt trus pas aku liat wah ada susu baru nih
Momin ternyata susu barunya itu Brand X ya.. Rasanya enak banget pantesan anak aku suka 🥰❤️
aku udah nyobain mom anak ku sukaaakk mom 😍😍
Alhamdulillah anakku suka bgt yg biasanya minum susu tuh susah sekarang mah minum segelas gak cukup🥰
Anakku juga bru cobain susu Brand X dan lgsg suka habis, seneng bgt nemu susu yg rsanya enak + nutrisnya lengkap 😍
Betul bun, aku udah 3 hari ini kasih Brand X ke anakku, anakku suka yang rasa vanilla 😍
Anakku jg suka bgtt pas pertama kali coba susu Brand X, biasanya kalau nyusu suka ada sisanya, ini bener2 diabisin smpe tetes terakhir 😂
Oh iyah, Brand X ada varian rasa cokelat gak ? Soalnya ditanya oleh ponakan
Iya bneran enak ya mom Anakku termasuk yg pilih2 susu pas cobain Brand X bneran lgsg habis
Bangeet mom, di jam 9 pagi dan jam 7 malam dia udah ngambil sachet Brand X sambil bilang “mama susu” maksudnya “ mama tolong buatin susu” 😁 Hihihi jadi ketagihan, soalnya pejuang naikin BB
Semngat kak kita sama2 pejuang naikin BB Semoga Brand X membantu naikin BB anak kita 😍
Iya aku udh Gonta ganti bbrp merk susu, tp GK ada yg ngaruh di BB anakku. Semoga Brand X ini cocok dehh buat naikin BB anakku, apalagi ada kandungan kolinnya kan 🥰
Bangeettt mom, setidaknya anak suka susu Brand X, pencernaan bagus itu udah aman. Mudah-mudahan bonusnya naikin BB anak 😍☺️
Sepakat mom, anakku sensitif sama pencernaannya. Tpi ketika coba susu Brand X, Alhamdulillah sudah 3 hari ini masih aman ☺️
Anak ku kakk, sukaa bgt susu Brand X. Ekonomis bgt dehhh sukaa😁
Hallooo moms, mau tanya aku kepikiran buat kasih sufor buat anakku soalnya dia lagi GTM parah takut kurang nutrisinya btw usianya 16 bulan selama ini full asi (dbf) sama uht tapi dia lagi sembelit jadi disarankan buat ngurangin uht nya. Kebetulan kemarin pas ke warung liat ada Brand X ini sachet an mau coba dulu, nah enaknya di kasih di botol dot apa gelas biasa ya? Dia udah bisa minum di gelas biasa, terus pas bikinnya pake air hangat apa bisa pake air matang biasa? Maaf banya tanya soalnya anak pertama ini 🙏🏻
Jadi bisa di alihkan dengan susu Brand X ini yah bun
Coba Brand X 1+ yg vanila atau madu mom, beli sachet dulu kalau ada. Pakai dot bisa pakai gelas bisa, kalau saya pakai gelas yg ada sedotannya (kalau anak sudah bisa pakai sedotan) pakai air hangat ya mom, sesuai takaran 😊 semoga membantu & semoga si kecil selalu sehat
Tau momin, aku udah 3hari cobain susu Brand X ini ke anak aku 😊
Wah pas banget loh momin, anak aku baru aja nyobain Brand X kemarin. Ternyata anaknya sukaa 😁
sudah pernah coba mominn .. anakku juga suka ternyata
Blm nih momin, susunya buat usia brp mom?
Aku masih asi ke si bontot mom
Eh tapi bukan cuma kolin aja loh mom, Brand X ini udah ada triple nutrients juga. Lengkap pokoknya 🤭
Mom. susu Brand X ada varian rasa lain gak yaa selain vanilla?
anakku sudah coba Momin, approved baru coba hari ini😁
Wah lengkap ya bdw, kolin di Brand X ini udah cukup buat kebutuhan harian anak, atau masih harus ditambah dari makanan lain ya?
aku baru cobain kasih ke anak aku nih mom, dan anakku suka sampai kasih jempol enak katanya, wah sudah adakah di superindo ?
Moms, Brand X ini ada kemasan box besar ngga ya ?
Halo Moms, mau sharing nih kemarin nemu susu bagus buat si kecil. Namanya Brand X 1+ (untuk usia 1-3 tahun). Kandungannya lengkap banget ada Omega 3 & 6, Kolin, DHA, tinggi protein, kalsium, dan vitamin D buat dukung tumbuh kembang anak. Pas banget lagi ada promo Beli 2 Gratis 1, lumayan banget kan buat stok di rumah? Boleh dicoba nih, Moms!"
udah ada di ecommerce jg susu Brand X, makin gampang yaa kalo mau belii [redacted]
Saman kita mom, anak aku juga minum susu Brand X ini setiap hari. Suka banget sikecil ku
ih samaan, anaku juga minum inii. dia suka banget, kalo minta bilangnya "mama mau minum susu meyah" 😅 karena blm bisa bilang Brand X
Ihh sama an dong mom aku juga kasih Brand X buat anaku💕💕😍
Anaku baru nyoba Brand X Doain ya mom semoga cocok 🥰
Eh iya kak, buat stock an Brand X di rumah, kemaren aku pas ke indomaret ada promo yg isi 900 & 600 harganya lagi nuncep
Iya aku udah co yang pakai toples soalnya mmng sebagus itu min ... Brand X membantu masa pertumbuhan anak jadi lebih lengkap
lumayan banget ini buat stock Brand X di rumah mumpung promo
Ini salah satu wishlist aku sih pengen beli kemasan yang toples Brand X ini wkwk menarik perhatian emak emak
Yg lebih2 sih emng kandungan Brand X bagus buat bantu lengkapi nutrisi harian anak bund harganya juga worthit ga bikin boncos
iya benar bgt, kmren ke alfa emak emak pada salfok sama toples Brand X nya
Udah dicoba belum mom Brand X , Brand X juga termasuk hemat loh harganya . Ada kemasan sachet, coba yg sachet aja dlu .
iya susu Brand X harga nya terjangkau apalagi kandungan Kolin yang baik untuk pertumbuhan fungsi tubuh anak yang optimal
Pembelian susu Brand X juga terjangkau di warung deket rumah udah ada, kalau ke warung pasti minta Brand X dia suka yg rencengan girang bgt bwa2nya tuh ampe anak tetangga jd ikut konsumsi Brand X sekarang 😊
Betul mom, pas susu Brand X abis bisa cus langsung ke minimarket dekat rumah😍
Alhamdulillah sih kl makanan utama aman, ga pilih2 menu juga. apa aja yg ibu nya masak selama ga pedes doyan2 aja dia. susu nya pakai Brand X, dari waktu sehari 2-3x ttp ga bikin susah makan, alhamdulillah doyan2 aja sampe sekarang yg cuma sehari sekali atau malah kadang 2 hari sekali. anakku laki-laki nih kak.. BB saat ini 15,5, TB 97cm masih masuk normal ga sih?
Supermom seeding prompts and KOM recruitment posts (11)
Hi Moms! Supermom kembali membuka kesempatan untuk para moms mengikuti campaign terbaru bertema *nutrisi anak* . Kami mengajak Moms untuk berbagi cerita dan pengalaman sehari-hari seputar rutinitas minum susu si Kecil, tantangan memenuhi kebutuhan nutrisinya, hingga momen-momen sederhana yang sering dialami para orang tua. *Kriteria* : - Mom dengan anak usia 1-3 tahun - senang mendokumentasikan pencapaian anak di medsos - minimal 1,000 Instagram followers - bersedia inframe dengan anak - bersedia anak meminum sufor *SOW* : - 1x IGS - 1x IG Reels Mirorring tiktok - memiliki keranjang kuning (optional) - content owning dan boosting rights *Storyline dan brief akan disediakan oleh tim supermom* *Benefit* : - Fee campaign - Product Susu Brand X *Apply disini ya* : [redacted]
(Same recruitment post as above)
(Same recruitment post as above)
kalau mom liat di aplikasi Supermom ada campaign Brand X, itu juga buat toddler 😭
Hi, Moms selamat soreee Lagi pada ngapain nih? Momin mau bertanya, Moms di sini adakah yang sudah coba Brand X? Katanya baru ada di Superindo nihh
Hi, Moms selamat soreee Lagi pada ngapain nih? Momin mau bertanya, Moms di sini adakah yang sudah coba Brand X? Katanya baru ada di Superindo nihh
Intermezzo sedikit, Momin mau bertanya, Moms di sini adakah yang sudah coba Brand X? Katanya baru ada di Superindo nihh
Intermezzo sedikit, Momin mau bertanya, Moms di sini adakah yang sudah coba Brand X? Katanya baru ada di Superindo nihh
Apa kabarnya hari ini? Semoga dalam keadaan baik yaa 😘 Momin mau tanya, ada yang sudah coba Brand X? Katanya baru ada di Superindo nih..
wah udh pada tau Brand X ya mom, mau nambahin info kalo Brand X juga udah ada di superindo ya Moms
Moms btw Momin mau tanya, intermezzo dikita yaa hehe Ada yang sudah coba Brand X? Katanya baru ada di Superindo nih Moms 😀
Creator job and affiliate posts in non-community groups (4)
hi, Moms! Supermom kembali membuka kesempatan untuk para moms mengikuti campaign terbaru bertema nutrisi anak. Kami mengajak Moms untuk berbagi cerita dan pengalaman sehari-hari seputar rutinitas minum susu si Kecil, tantangan memenuhi kebutuhan nutrisinya, hingga momen-momen sederhana yang sering dialami para orang tua. Kriteria: *Mom dengan anak usia 1-3 tahun* senang mendokumentasikan pencapaian anak di medsos *minimal 1,000 Instagram followers* bersedia inframe dengan anak bersedia anak meminum sufor *SOW:* 1x IGS atau chat di WAG Community (grup disediakan) 1x IG Reels Mirorring tiktok memiliki keranjang kuning (optional) content owning dan boosting rights Storyline dan brief akan disediakan oleh tim supermom *Benefit:* Fee campaign Product Susu Brand X Apply disini ya: [redacted]
*CAMPAIGN SUSU Brand X* *KRITERIA* - Minfoll 5K Tiktok - Moms & kids - All Dom *Utamakan Jabodetabek* - max usia anak 3.5 thn *SOW* 1x Tiktok Video + Tiktok Review + Kerkun *FEE* 120K incld produk ±70K *Note* Yang belum pernah lolos Brand X sebelumnya Info Job : [redacted] Handle : [redacted] Wa MG : [redacted] Minat [redacted]
kaa [redacted] [redacted] izin invite di job Brand X ya kaa... aku lolos tapi belum ada yg handle 😁😁
Halo moms [redacted] mohon untuk seluruh pembelian Brand X yang sudah kita lakukan kemarin diberikan bintang 5 dan juga review yaa🥰 Untuk draft dan bukti review bintang 5 mohon ditaruh di dalam link drive ya mom. Untuk storyline nya sebagai berikut, jika ada yang ingin ditanyakan silakan chat aku atau tanyakan dalam grup ini yaaa, terima kasih🤗 [redacted]
Messages appear in Bahasa Indonesia exactly as posted. Phone numbers, links, @mentions, and handler names are redacted. Senders are not identified.
Method and Notes
Source. Supermom Pulse WhatsApp data from Indonesian community groups, 1 April to 30 September 2026. Telegram groups were checked and held no Brand X mentions.
Brand X conversation. Messages naming Brand X, plus replies to the six seeding prompts that discussed the product without naming it.
Exclusions. Supermom moderator prompts and creator recruitment or job posts are excluded from sentiment and theme analysis. An unrelated baby bottle brand with a similar name was removed.
Classification. Each of the 125 community messages was reviewed and assigned one primary response type. Themes use keyword rules and can overlap.
Voices. 34 of the 89 Moms are also members of Supermom creator or KOM groups, so some may be campaign participants. The other 55 are general community members.
Brand share. Based on keyword mentions of 18 formula and growing-up milk brands. Figures reflect tracked groups only, not the wider market.
Privacy. Quotes are shown verbatim without sender names. Phone numbers, links, and @mentions are redacted.
Prepared by. Supermom Pulse, 13 October 2026.
About Supermom
Supermom is an AI-powered data and technology platform providing full-funnel lifecycle marketing solutions for brands targeting families across Southeast Asia.
Founded in 2013, the company connects over 10 million parents through a network of more than 6,000 private community groups across the region. Supermom Pulse, the company’s proprietary social listening intelligence platform, analyzes authentic conversations within private parenting communities to uncover real parental concerns, emerging behaviours, and household decision-making trends.
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