Established in 2018, the Supermom Brand Awards is a 100% consumer voted award celebrating the best products and services tailored for young families.
This year, the awards expand across four Southeast Asian countries: Singapore, Malaysia, Indonesia, and Vietnam.
In line with Supermom's mission to empower millions of families in the SEA region, the awards serve as a trusted guide to help moms make smarter, more informed choices for their families.
“The Supermom Brand Awards are a reflection of trusted brands voted by thousands of mothers which helps them to make everyday smart choices for their families.”
As this is a 100% consumer-voted Awards, all results generated from this Awards will allow winning brands to directly benefit from:
Brand Recognition Brand Credibility Brand Trust & Approval by Real Consumer
Winning brands will be invited to feature their CXOs in short form video interview clips to share more about their reflections from the Awards and enjoy free publicity on Supermom’s channels.
Brands will also have the option to consider various marketing packages offered by Supermom that can enable them to further maximize exposure to their target customers. This would involve brand activation through crowd influence, crowd intelligence and more!
The Supermom Brand Awards 2025 Advisory Panel consists of renowned academics, industry experts, and marketing data specialists who will be auditing the legitimacy and accuracy of the Supermom Brand Awards 2025 results.
The Advisory Panels function as an independent, external auditor to ensure the results of the award are accurate & reliable, and that the entirety of the data used are untampered and authentically consumer voted.
Leela Nair is a highly respected leader in the advertising and media industry, with over 30 years of experience spanning global markets. For the past two decades, she has been a driving force in the Asian advertising landscape, advising some of the world’s largest advertisers on maximizing the effectiveness and efficiency of their media investments.
In 2014, Leela established the Ebiquity SEA office, building it into a premier independent media consultancy that now partners with more than 80 of the world’s top 100 advertisers in the region. She is a trusted advisor to major brands, helping them navigate the complexities of digital media, agency performance, and commercial structures to drive better business outcomes.
Hellen Katherina is a seasoned professional in the marketing research and media industry, currently serving as the Country Director of Indonesia at Supermom. With over two decades of experience, she has held various leadership roles, including Managing Director Asia at Nielsen Media, Hellen is recognized for her expertise in Market Analysis, Advertising Research, and Brand Equity Analytics.
She is also an active member of industry associations, contributing to the advancement of media and advertising in the region, and was recognized as a Top Talent in Asia Pacific at Nielsen (2013).
Dr. Lau has key interests and in-depth knowledge in Branding and Research in Consumer Behavior. His experience spans numerous organizations from Government agencies, MNCs and SMEs. He enjoys sharing his knowledge in branding and, at the same time, learning from the experience of others.
Specialties: Expert in branding and research, Dr Lau has written and published numerous research papers and articles on brand personality, extension and consumer behavior.
With 28 years of experience in advertising and media, Andi believes creativity and innovation are key to building strong connections between brands and their audiences. His career includes roles at Ogilvy, MindShare, and Starcom Worldwide, founding the independent media agency Activate, and expanding into entertainment with GDP Venture and Springboard.
He is also dedicated to advancing marketing, communication, and the creative industry. Andi serves as Chairman of APMF, Steering Committee Chairman of Asia Pacific creative festival AdFest in Pattaya, Thailand, and a Steering Committee member of Citra Pariwara.
A Business for Good: Empowering Lives in SEA
Supermom seeks to empower millions of families across South East Asia to live better and smarter and would like to take this opportunity to invite our community to support the following beneficiaries by donating the participation fees earned by each consumer at this Brand Awards, to which Supermom will match the amount:
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