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Your Guide to Moms and Expecting Parents Trends in Southeast Asia

Supermom has led the charge in understanding Southeast Asian parenting needs since 2018. With our latest regional market insights, get updated on consumer-driven data on mom and baby product preferences.

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Why Download Our Report?

In-Depth Consumer Behavior Analysis

Leverage insights from over 300 validated responses across the region covering pregnant moms and moms with children up to 4 years old.

Extensive Category Coverage

Valuable intelligence across 4 key categories: maternity accessories and wear, maternity care, baby accessories and wear, and baby care products.

Regional Consumer Preferences

Comprehensive insights from various Indonesian cities, with a focus on major urban centers like Jakarta, Bekasi, and Bogor.

Why This Report Matters:

Target Audience Understanding

Acquire insights and preferences from moms with children aged 0-4 years

Market Positioning

Learn what factors influence brand and retailer choices

Channel Optimisation

Develop the perfect mix of online and offline strategies for better targeted marketing

Don't miss this opportunity to align your 2024 marketing strategy with Southeast Asia’s largest economy. Download the full report now and stay ahead in the competitive mom & baby market!

Access comprehensive insights today.

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